As a business owner, you need to allocate money to exemplary marketing efforts. Mass email marketing is a way for you to spend less time sending emails yourself, and you’ll be reaching more people at once. A mass emailing service can send cold emails, send email replies, pull from Google Sheets, track opens, validate your lists, and more. If you are questioning what kind of emails you should be sending or how this can increase your sales, we will break it down for you with four reasons you should be using a mass email provider.
4 Ways to Increase Sales with Mass Email Providers
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Provide an Incentive to Sign Up
Building your email list can sound like a daunting task, but most people are willing to sign up if there is something in it for them. Providing an incentive for people to sign up can include a coupon for your business or a free shipping promo code so that you can turn that subscriber into a customer. If you are a service-based company, you can give subscribers access to your exclusive e-book if they sign up to your email list. The e-book can provide information about your service or a topic in the industry that leaves your viewer wanting more. At the end of the e-book, let the reader know they can learn more by purchasing your services.
You can use a mass email provider to put together and send all of these emails, saving you an enormous amount of time. With a mass emailing service, you and your company will be able to send thousands of emails with the click of a button and see who is opening them, if subscribers are turning into customers, and if your messages are ending up in spam inboxes. A mass email service gives you more insights into your subscribers than any other general email account would.
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Send Breaking News Emails
Your business is constantly growing and evolving, and it’s an excellent opportunity to share these changes with your customers. Using a mass email provider to send out weekly or monthly newsletters about breaking news or updates in the company will make sure your readers feel informed about what is going on in your company. If your company has good news to share, this is a great way to shed light on it and allow customers to share the information with their email contacts, friends, and family.
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Create Promotional Emails for Holidays
The holidays are a perfect time to send out themed emails to your subscribers for gifts that they can purchase on your website. Completing a gift guide and sending it out with a mass email provider can entice customers to use your company as their place for holiday shopping. To get a little less specific, send out seasonal emails for your local audience. For example, if you are in a warm climate, promote products that can help subscribers beat the summer heat.
Adding in a promotion on these mass emails can give readers the extra push into making that purchase. If there are annual events or holidays specific to your area, take advantage of those by sending out emails offering your products/services that align with that day or time of year.
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Build a Relationship with Your Readers
One of the best reasons to use email marketing and mass email providers is because of the relationship it can build. An email marketing campaign can increase your customer retention, which is less costly than acquiring a brand new one. This relationship is also meaningful because it improves your customer’s experience. When a person is treated well by a company, they are more willing to do business with you. Did you know that 86% of buyers are willing to pay more for a pleasant customer experience?
Creating and building these lasting relationships will not only develop customer loyalty, but it will build advocates. Your subscribers will be more likely to recommend your company to others if they enjoy your services. Asking your subscribers for their feedback, giving out promotions, and creating a referral program can be ways to build a meaningful relationship with your customers.
Using a mass email provider as a business owner can be highly beneficial for you and your company. As mentioned above, it is cheaper to keep a customer than to acquire a new one. An email marketing campaign will build relationships with your customers, and designing a referral program can bring new or prospective customers. The email service you choose to use will take time off your hands and allow you to reach all of your customers and subscribers at once. With a well-thought-out email marketing campaign, you can build relationships and revenue at the same time.