The creation of websites is a huge field, full of techniques and good practices that guarantee good results. But it is often difficult to know which path to choose in the face of some common website design development challenges. Do you want to know more about cheap website design packages then Click here
But there are some tips and tricks that can be used for most projects we develop.
- Do everything possible to make your site lighter and faster
We have talked many times about techniques to improve the performance of a website. Keep static content in the cache, optimize the page for browsers, keep the code clean, reduce excess media. Everything is valid and many options can help to make a website lean. The important thing is that this is one of the priorities during the development process.
- Use HTML5. It is search engine friendly, fast and flexible
There is no doubt about the benefits of HTML5. The attributes and new elements brought many facilities, among them is the fact that its structure is very well recognized by search engines, especially those of Google. This is because the search engine puts a great deal of emphasis on everything that is more semant on the web. But there are some myths and truths on the subject that need to be unveiled, first of all.
- Separate information with menus and sub-menus
Good menus are part of good navigation, which is essential to keep the visitor of a website satisfied with the experience. It is necessary to separate the information on a page hierarchically, from some more general term to another more specific. It may seem obvious, but there are countless pages out there that end up mixing everything up and messing things up. On mobile, for example, the menus need to get straight to the point. No more putting an immense umbrella of items that will certainly not fit on a smartphone screen.
- Treat photos before publishing them. High-resolution images hinder page loading
Treating images does not mean filling them with effects in Photoshop. The point here is to work on photos that meet the needs of the project. If you can give up serious pictures, do not think twice. But in some cases, such as for touch projects or optimized for high-resolution screens, this may not be the way. The type of project also influences the website design. How to show the portfolio of a photographer or an advertising agency without good photos? There’s no way. An option that can meet some cases is the use of some compression tools.
- Strong colors are allowed in website designing. But it is necessary to know the combinations and meet the project’s objectives.
Choosing a color combination can be a task full of indecisiveness. When in doubt, there are experts who believe that blue is a successful color on the internet. But before spreading the color around the layout, the idea is to choose a palette that matches the project. If it is a hospital website, it is not recommended that you choose a vermilion with a bright yellow (yellow requires parsimony). Try to translate the personality of the project with the colors. How to do this? With a good briefing and good research on the objectives (yours or customers).
- Navigation must follow a logical order. CSS makes a page more accessible
Thinking about the user’s trajectories on the page is part of studies for developing interfaces. Some resources can be used in this sense so that you organize the information and visual elements of a website according to navigation. In addition to abusing CSS and XHTML tools that demonstrate heat maps show the so-called “prime areas” of a website. They are the ones that deserve your attention.
- Take care of the page titles. They help search engines find your site and favor SEO
This point is more related to the content, which is the fillet of the site. After taking care of a good “presentation of this steak on the plate”, with good design methods, thinking about content is crucial for a successful page. When it comes to SEO, take into account that Google gives preference to relevant content, so take care of your text, prefer those with more than 500 characters and repeat the most important keywords a few times to try to improve organic positioning. These are small initial steps.
- Use only one type of font on the entire website. If you want more than one, use only for highlights, quotes, and titles. So the look is cleaner and standardized
Typography is one of the core design aspects. In addition to being an important visual detail, it must be following the legibility of the written content of the page. Take into account which platform the website design will be shown on, the amount of information that will be inserted and the positioning.
- White space helps to make the content readable – do not overdo it, as this may compromise the design.
White space is constantly the “controversial” part of the design. That’s because finding the right dose may not be as easy as it looks. But, believe me, when you overdo the white space the design gaps will be very clear. The same is true for cases where the excitement ends up polluting an interface with many elements. The best way to deal with this is: try it. Don’t be afraid to start again. Rearrange everything if you think it is necessary, take into account the breath that the user needs to have when viewing the page. And try to balance everything with the content.