A Journey From TV To Digital Media: How Technology Changes Content Development
Content consumption has increased over the past few decades. It has now become the main ingredient for Marketing. Consumers know what they want to read and what they don’t. There is a type of content for a different audience.
This apparently makes a lot of sense to you in today’s content landscape and marketing. Of course, audiences are influential; technology has allowed audiences to take control of conversations and the messaging that’s directed at them. They can research, share ideas, advocate, brands accountable and hold leaders, and much more, and that involvement has untouched how companies connect with their audiences.
As a head of content marketing agency and father of 2 young sons, I see these changes most conveniently in two significant areas: the world of TV and entertainment and the world of digital media.
Technology Change The Color Of Your Mobile Screen
Explaining to my kids how to use technology in their lives in a healthy way is my primary job. You can’t hide the internet from kids until they’re fully grown. Even if you could, what fine would it do to shield them on the other hand of teaching them how to live with it? 🙂
At my place, my sons and I watch our favorite Disneyland movies, video clips, and cartoons, and we watch them on numerous devices. Our family TV room is the favorite point to gather around, but we’ve also got laptops, tablets, and smartphones that we use to stream movies and watch YouTube infect we’re not alone in doing that. My wife is also the victim of this.
Traditional TV watching is still there, but technology is changing things day by day. The success of streaming platforms like Hulu, 123movies, Sling, Netflix and latest YouTube TV service has proof that traditional cable isn’t the only way audiences consume TV content and that changes how that content is developed.
According to JoJo Ryder, a famous filmmaker, and producer, technology is affecting the entertainment industry. With hits like the TV series “For the Love of Ray J” and films like “American Heist,” JoJo is much familiar with the industry. He’s staying up-to-date on the entertainment development.
“It’s not about DVDs and TV anymore,” According to JoJo “I make sure I develop my projects for the many mediums out there. People now view content everywhere: mobile phones, TVs, and connected devices. If you’re not thinking technology first in filmmaking today, you’ll be left behind and leave millions of dollars on the table.”
“Technology first” in filmmaking isn’t just coded for Netflix. It’s a popular platform, sure, but other platforms, like Pluto TV, are also doing the excellent job.
Pluto TV, which is currently playing JoJo’s “For The Love of Ray J,” is a free internet television service with apps on mobile, web, and connected TV devices. The ad-supported service creates the next generation of TV channels using advanced technology for curation, distribution, and monetization.
Pluto TV is a free streaming service like 123movies. Facing the same fate, Pluto TV is also blocked outside the USA, just like 123movies. So movie lovers living anywhere but the USA, they need much more to watch their favorite content online. They need VPN or Proxies to replace their original IP with one of the USA IP to unblock 123movies and alternatives like that.
None of us knows what the next advancement in tech will be or how it will affect the film and TV industry. If we could, Blockbuster might be more than a nostalgic part of our past. But there is one trend that’s telling us all very clearly where things are heading: online.
According to JoJo
“We’re living in the greatest time for TV and film, and I owe it all to Andrew Ruf and my team at Paradigm for allowing my projects and visions to come to life, And thanks to technology, those projects come to life and reach audiences in a way like never before.”
TV and film aren’t the only content formats thriving online. Digital media as a whole is changing, thanks to disruptions to traditional marketing and advancements in technology.
You can see that change pretty clearly in social media. Networks like Twitter, Facebook, and LinkedIn as well as more visual platforms like Snapchat and Instagram, have entirely changed how companies create and share content.
From TV antenna to Wi-Fi signal or from the silver screen to the smartphone screen, tech has played its role just about every way audiences have consumed media over the past ten years. And if those ten years area unit any indication of the longer term, you’ll expect even further evolution. No matter what changes are on the horizon, one thing’s for sure: Audiences are online, and audiences were online. And if that’s where your followers are, that’s where your company (and your content) needs to be, too.
David J. is a passionate writer who lives and breathes on the internet. He is a tech-geek and love to explore new opportunities. He is currently dedicated to Reviewsdir.com. While David is not writing or ranting about newest tech industry gossip, you can find her practicing him yoga and photography, making documentaries.