A Simple Guide to Using Quora for Marketing
Quora has come a long way from its humble beginnings as a straightforward question and answer platform. What was originally designed to help people find answers from experts, now boasts more than 300 million active monthly users.
This makes Quora an attractive channel for digital marketing—so much so that businesses can enlist dedicated Quora marketing services for improving their brand awareness on the platform.
The best part is that, at its core, Quora marketing is as simple as answering other people’s questions. Here’s a closer look at Quora and the basics of using it for marketing:
Why Use Quora for Marketing
Here’s what sets Quora apart:
An Active, Engaged Userbase:
Three hundred million is too big a number to ignore for any digital marketer worth their salt. Leveraging such a huge number of users requires skill, patience, and consistency—and delivers great results.
Plenty of High-Quality Traffic
Establishing yourself as an authority in your domain by consistently providing answers with value will boost your visibility. Your marketing efforts on Quora will generate high-quality traffic for your website.
Even better, they’ll already be interested in what you have to say—which will make conversions easier.
A Lot of Topics to Choose From
Quora has no shortage of topics and subjects for questions. While the exact number of topics is hard to pinpoints, estimates put the figure in the hundreds of thousands. Finding the right topics won’t be an issue. If anything, you might have trouble staying focused on your core topics, thanks to so much choice.
Educate People About Your Brand
Much like Twitter, Quora lets you keep up with what people are saying about your brand. The difference is that people’s interest in a topic on Quora isn’t as fleeting as it is on Twitter. When people ask a question about your business, you can respond directly and give them the necessary information.
This kind of personal, one-on-one engagement is useful for connecting with potential customers.
Bring in External Content
After you’ve put together your Quora profile, set up topic-focused boards to address FAQs and the most relevant topics related to your business, these boards are ideal for providing in-depth answers by sharing your website content.
Not only will you be providing a detailed answer, but you’ll also be increasing the reach and readership of your content.
Better Search Engine Visibility
As anyone who’s used Quora SEO Services knows, questions posted on Quora have a high ranking in Google’s search results. Your optimized answers are more likely to be seen as they’ll be in the first few results. Even better, such content will be evergreen and viable long after it’s posted. It’ll help people discover your website whenever they search for a related query.
How to Use Quora for Marketing
This is how you can take your Quora marketing to the next level:
Start with a Killer Profile
You can’t establish yourself as an authority if people don’t know anything about you. Pay attention to the various elements of your Quora profile—such as the headline, credentials, topics, and descriptions—and tie everything back to your niche.
Focused on multiple niches? Not a problem. Create topic-specific bios for each of your areas of expertise.
Keep Up with Relevant Topics
Quora simplifies research with its algorithm. Start by typing a keyword and looking at the autocomplete suggestions it’ll show you. Each topic page will have additional suggested topics that you might be interested in.
Start following the topics that are most pertinent for you and your brand, then set up your email notifications to make sure that you won’t miss anything.
Start Answering Some Questions
Answering questions is what Quora is all about—but keep a few things in mind before you start.
First, don’t answer questions arbitrarily, because you should always try to deliver value—and not every question will help you do that.
Second, when you’re selecting the questions to answer, sort them according to the dates, they were posted. Contributing to old discussions won’t be as fruitful as providing answers to currently relevant questions. This is better for your visibility and authority-building.
Answer the Right Way
Your answers should stand out from the crowd if you want to make the right impression. A helpful response can include your website’s content, case studies, and personal experience. Your answers should show that you know what you’re talking about.
Keep a balance between data, facts and figures, and readability. You want your answers to be informative and engaging. Consider adding images to your answer to capture people’s attention.
Remember the “Social” Aspect
Quora might be different from other social media platforms in many ways, but it’s still a social media platform. Connecting with other users is part of having a robust presence on any social media website.
Reach out to current and potential customers—and use Quora for lead generation while you’re at it. You can use the platform to address customer concerns, invite feedback, and find out what customers want to see more of.
All About the Analytics
Get in the habit of reviewing your analytics regularly. If you’re putting in so much hard work and effort into your Quora marketing, you should also know how well it’s working for you.
Quora’s analytics section lets you see how many people are seeing your answers, how many upvotes you’re receiving, and how many click-throughs are happening as a result. Once you get a feel for which questions are proving the most valuable, you can start focusing on them more than others.
When used correctly, Quora can be a highly useful component of your social media marketing strategy. You can start polishing your Quora marketing skills from today with the tips discussed here. Consider using a Quora marketing service for even better results.
Joseph is part of the social media management team at Search Berg, a leading digital marketing agency with a decade of award-winning experience. When he’s not improving his clients’ social media presence, he enjoys making music and adventure sports.