Brands all over the world are developing apps for their businesses in a bid to increase customer engagement. It has become affordable even to small and medium-sized companies, which is why many opt for launching their apps.
Even though this is not necessarily the best marketing move, there are indeed many advantages to being present among mobile users.
Here are some of the benefits of developing such an app, and why you should probably focus on Android.
Large Target Audience
Smartphones are becoming increasingly popular. According to Statista, Android accounts for 87% of the smartphone market share, with this figure expected to reach 87.4% by 2023. Hence, creating a business app on the Android platform helps you reach a vast audience.
Plenty of Customizing Options
App personalization is easier on Android than other mobile operating systems. Android apps can adapt to devices’ hardware features and still deliver optimum performance and experience to users.
When a business app requires specific hardware to function optimally, such an app cannot be downloaded and installed on devices that do not support such configuration. That is why apps should always be updated to the latest possible version. For this reason, the user needs to visit the Google Play Store where a lot of apps can be found with their latest versions.
App features and data can be updated or modified easily on the Android platform, so you can always have the latest version of the app. Furthermore, it is usually easy to fix any bugs and issues users might be experiencing. That is important because the app usage statistics says that 95% of apps have at least one small bug that needs to be fixed.
Lower Barrier to Entry
Businesses looking to incorporate an Android app into their operations can readily take advantage of the low barrier to entry that the Android market offers. Developing an Android app is relatively affordable when compared with other operating systems.
Android is an open-source platform with minimal licensing fees. Any good Java developer can use the Android software development kit (SDK) to create stunning app features. Sure, Java is not something you can learn overnight, but it is still a possibility for anyone skilled enough.
Third-Party App Stores
Multiple third-party app stores are available on the Android platform to help distribute your business app to the end user. However, the Google Play Store is currently the developers’ preferred store. As of April 1, 2020, there are 2,863,022 apps available.
There are many other app stores you can use for your app distribution. Having numerous options available means that you do not have to worry about your app not meeting the requirements of an app store. Android also allows developers to create their distribution channels by creating their own app stores, which further reduces the cost of app development.
Multiple Methods of Revenue Generation
Generating revenue through Android apps is possible via three distinct methods which include:
- Paid subscription: Paying for apps before installation is a common practice among app developers. Major stores such as Google Play Store provide developers with 70% of revenue generated through paid subscriptions.
- In-app purchases: This is another major source of revenue, especially when your app is free of charge. Most app developers usually opt for this method of revenue generation because users are more likely to make in-app purchases as opposed to in-store purchases. Free apps generate high revenues because of features that can only be unlocked through in-app purchases.
- In-app advertising: This is another method of generating revenue through Android apps. It involves hosting the advertising content of other brands in your app for which you charge a token fee.
Perfect for Inter-Application Integration
If you are thinking about developing multiple apps for your business that require perfect inter-application integration, then Android is the best operating system solution by far. Android architecture is built to provide seamless interaction between trusted apps and give users a premium experience like no one else out there.