Websites now place vital importance for businesses in the age of digital communications and the Internet. These have become crucial extensions for the operations of businesses not only because it gives them a piece of the World Wide Web dedicated to their business (and where their customers and audiences can find them), but because it gets the word out about their business far better than any physical marketing would.
And websites are most important to industries where businesses let a huge part of their transactions be made online, such as in the case of those who are into eCommerce.
An important part of building a website are the keywords that are associated with it. Keywords are words or phrases that define what the content in a page of a website is all about, which is usually in a phrase format of at least two words.
Think of it as a way to categorize your website and its pages – for example, if you are selling mobile accessories, you would want to be found in search engines when people input “iPhone accessories” or “phone cases”. It’s similar to grouping your brick-and-mortar store in a district that is known for the kind of products or services that your business is selling.
Additionally, keywords are the phrases that your target market will enter in search engines such as Google. And when used properly, your website can let you be a higher recommendation in search engine results pages (SERPs). This ups your SEO game, and increases the traffic in your website because you’re among the first that your target market sees.
But the many benefits of using the right keywords for your business’ website (and online sales) doesn’t stop there. Learn more about them in this infographic by Healthy Business Builder.