Content Marketing is about telling your brand’s story in an entertaining, educational and engaging manner. By using content marketing effectively you can turn your prospective customers into paying customers, by offering value and being generous with your content offerings, i.e creating and spreading contents that inform, educate, answer a question or end a search. With the right set of content marketing strategies, you can become a trusted authority in the area of your expertise. Content can be anything from blog posts, memes and news stories to infographics, podcasts, ebooks and videos. According to Hubspot Marketers who prioritize blogging are 13 times more likely to see positive results.
Content marketing is adopted by around 94% of small business marketers and only 9% gets succeeded. The reason that comes to light is that the content they produce and publish has nothing to contribute towards their business goals. Content marketing can only reap benefits when it is strategized according to the marketing trends and has a direct contribution to the business objective.
In the new year 2020, If you are looking to make more customer engagement and drive sales. You need to be laser-focused on tips and techniques that work in the rest of 2020 to skyrocket your public reach through content marketing.
Here in this blog, we are going to discuss all the tips to do successful content marketing, engage customers and drive sales.
Set measurable goals:
Before you get started, be clear on your objective. Whether you want to boost traffic into your website, attract new visitors, get shared on social media or increase the number of sign-ups for an email list. It is very important to predetermine your goal that you want to accomplish through content marketing. There are few useful how-to questions and their answers that you can use according to your business needs.
Optimization of content:
Thinking of content optimization, the first thing that comes to mind is that it is a technical task that requires SEO’s best practices and relevant keywords. But we can optimize our content in many easy ways. One of the best ways is creating a list of hashtags used by users in social media. This list will help you to reach out to the targeted audience with the content that interests them.
For example, If you are creating content based on health and fitness. You can use relevant hashtags with the content. The platform like YouTube, Facebook, Instagram etc will bring your content to the attention of users interested in health and fitness. People consume information on social media from thousands of content posted every hour of every day.
Add Value to your content:
It is no new, you always have to add value to your content if you want your audience to follow you or they will leave or stop following you. You can add values in different ways. You can write a blog post or create a video that informs, educate, answers a question or ends a search. Adding value is always a key for growing the number of followers. To stay valuable, the equation is share-worthy design plus engagement equals success.
Add interactive videos and pictures:
If you have a blog written of 2000+ words without a picture or video into it. Readers may find it difficult to read. It’s very important to have relevant pictures and videos with the written content to make visitors stay and read.
Research your competitors:
Around 48% of B2B business and 77% of B2C businesses use content marketing to attract customers. According to Piyush Jain, founder of Simpalm, a mobile app development company in India, along with other important content marketing practices, It is equally important to understand the competitors. Take a look at what others are creating and what type of contents are shared the most. Where your competitors are getting backlinks from?. To find your competitors you can search the keyword on Google. [e.g – How to create a mobile app] Then check with the websites competing with you. It is quite difficult and time taking to analyze all the competitors. However, you can have a look at a few front liners to have a better understanding of your industry.
Competitor analysis can improve many aspects of your content marketing practice. It gives an idea to refresh your strategy of creating content over time. Your competitors can be a great source of ideas on producing something new. Most of the time, people look for unique information on the internet and not readily available information.
Focus on engagement:
You don’t have to be necessarily just pushing content all the time, you have to be involved by community engagement, following, liking, commenting on other content. This will grow your audience base very quickly then just keep on posting content now and then. It is necessary to come into the light socially and be a good engager.
Track your results:
It is required to regularly monitor your progress against your goals. You can bring Google Analytics or another analytic program to your routine and keep the focus on the matrix that gives overall progress results. If it is going well, keep on doing it. If it’s not, use that data to revise your strategies to be more effective.
Don’t be discouraged if you don’t get the results early on, it takes time to get value from content. Tremendous growth can not be seen overnight, but if you consistently post content and adjust your strategy based upon results, you will start getting some value. If you don’t have time to do it, invest and hire others to do it for you. But, make sure you are doing it, this can take your brand to the next level.
Charles Rhine is a technical research analyst based in the Washington DC area. He writes about the latest technologies, startups, entrepreneurship and digital marketing. His thought leadership includes Startups innovation, small business technology, start-up success, mobile app innovation, mobile strategy, mobile product development, Digital Strategy, cloud technology, emerging technologies, IoT, wearable technology, Bluetooth technology, data analytics, lean development strategy. He has written on medium, your story, edublog, LinkedIn, Tech council and several other online media. He has been writing for the last 10 years.