How to Write SEO-Optimized Content in 2018

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SEO Optimized Content

To ensure success for all online businesses, content creation is a must. Being capable of writing content that will get better Google ranking is crucial especially when you want to attract more traffic to your site. According to Ege Marketing, enhancing website ranking is the only way to attain a better return on investment (ROI) as it the best way to drive more traffic to your site that generates more sales leads for your business.

If your content cannot appear on the first pages of search results then it becomes hard to get more traffic to your site. One of the most proven ways to ensure more traffic is coming on your site is to write search engine friendly content. Note that this does not only apply to your current posts but even your older posts. You should bear in mind that search engines are a determinant factor when it comes to driving traffic as well as ranking.

In this post, you will learn some of the ways to writer SEO-optimized content that will achieve a better Google ranking. It is crucial to note that the posts you make are similar to the web pages in your site when it comes to ranking. The good thing is that you can include specific keywords for each post to make them search engine friendly. When writing SEO content, you need to keep in mind some important factors in mind.

Let’s get into it!

What is SEO and how to do it?

SEO or Search Engine Optimization is the practice of setting up a website and content to increase quantity and quality of traffic to your site by making it appear at the top pages of search result.

  1. Work on your Post titles and Meta titles and Meta description increase your CTR.

There is a difference between post title and Meta title although the two words sound similar. Post title is the way your readers see the title of your post on your website whereas post title is the way search engines display your posts when users search for content related to your site.

CTR or click-through-rate is crucial when it comes to ranking of sites. In fact, Google relies on this factor to rank sites. If your site appears at the top of search results, it will receive more click than one that appears at the bottom. It is a good practice to craft captivating content that will attract more clicks to increase your site ranking on search engines. Most importantly, the experts advise people to include the main keyword in the Meta title.

To create a compelling post title you should:

  • Use numbers to attract curiosity such as “10 ways to write SEO-optimized content”
  • Use phrases like “exceptional”, compelling content”, “awesome reasons”

Your Meta description can be a summary of your post but ensure to leave your readers wanting to read more. Note that you are only allowed to put it in 156 characters. Treat your Meta description the way you treat your sales copy. Include your keyword and make it as enticing as possible.

  1. Use relevant keywords and use LSI

The keywords you choose have a huge impact when it comes to ranking of your content on search engines. Note that you should avoid competing for complex keywords if your domain is not aged. Start with simple keywords and upgrade as your domain grows older. You can use Google Keyword Planner or Ahrefs to research your keywords.

Pro tip: Include Latent Semantic Keywords (LSI keywords): These are keywords that are related to your focus keywords also known as keyword variations. Keyword variations or LSI are good when it comes to search engine rankings. The current Google’s Algorithm favors sites that use keyword variations. Moreover, LSI keywords are crucial as they make your content SEO-friendly.

  1. Link to high authority sites(External lining) and also link to existing content on your site (Internal linking)

Linking to high authority sites can be beneficial when it comes to creating SEO-optimized content. However, it is good to link to relevant sites and also ensure the sites to link to do no competing with the same keyword as yours. Also, ensure to link to other already published posts. This is, in fact, an effective way to keep your readers hanging around your site. Search engines are also more likely to spend more time crawling on your site which is good for ranking. It is worth noting that the more visitors stay on your site the more chances of ranking high on SERPs.

  1. Remove stop words on your post permalink and include your target keyword.

It is important to shorten your post URL while maintaining its meaning. If you check the URL of your posts, you will find that it usually appears with a lot of stop words. To get a comprehensive list of stop words check this post and this one. This is to say that when the title of your post is 10 ways to write SEO-optimized Content the default permalink will be in this case, “To” is the stop word for this post permalink. If you are using WordPress, you can change this by clicking on edit next to your post permalink and edit it.

Pro tip: Ensure to include your focus keyword in your post permalink.


To write SEO-optimized content you should take into account all the mentioned above techniques. Note that this list is not comprehensive since there are other more ways but we have selected what we feel are the basic techniques.

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