Mobile based applications have achieved a significant position in the IT organizations over the last few years. Along with newer trends in technology, mobile technology with its issues on regulatory compliance and user behavior has influenced the entire market viewpoint.
Different software enterprises are gearing themselves to cope with the changing landscape in mortgage industry and adopting a pro-business approach. The immense competition to find consumer-friendly and easy module solutions so that they can come up with mortgage software solutions that can resolve the mortgage issues of tomorrow.
Some of the leading IT solutions companies have partnered with leading financial products and services companies, and banks, in areas like mortgage securities, mutual fund, recovery audit, and so on. Together they come up with compatible solutions and experienced resources for handling issues in mortgage, globally to help their clients fight the challenges in regulatory compliance, production scalability, and making the entire process better eventually.
Enterprises are attempting at incorporating commercial banking functions like online banking, easy loan processing, and integrating insurance services with banking applications to make the entire mortgaging functions less complex and time-consuming. However the automation testing has been really in the early stage of development in case of mobile applications, otherwise growing with great number of innovations in the present times.
In case of mobile-based development, the main drawback probably is few automation tools and proper break-up of its work platform that brings in the slow growth. Of course, the recent time has seen some of the automation tools emerging for the mobile devices both with its positives and negatives. The need of automated UI mortgage software is because of the rapid evolving of tablets and androids and with the integration of different essential services like the insurance, banking etc. has led to the exponential growth of demand in mobile automation of the software.
The opportunities that are available with the marketers because of the mobility along with analytics will impact them in the following way:
Absolute Target-focused– There is ample data available and provides the marketers with ample scope of finding potential buyers. This helps in offering the buyers impactful customized content in different modes of communication.
Connecting emotionally– As the social platforms are spread universally, across the globe, blurring the difference of online or offline interactions, content sharing has become really easy. Using this facility in the mortgage software solutions, it has been very easy to interact with the buyers and connect with them on a personal level as well.
How mobile UI automation devices have come useful for the customers:
- As the company data is inserted into the mobile applications, customers can easily type, pinch, or swipe to analyse and interact with the information inserted.
- As the mobile solutions are cloud based, there is rapid flow of information that can be achieved at any time and place.
- The user can now send information really quick in emails or text messages. With the introduction of apps like Whatsapp and Viber, customers can now send messages or make calls to their mortgaging company agents really fast and free of cost.
Gives the representatives all the necessary information they require to so help answer customer queries right away.
Preethi vagadia is a business architect worked in Mortgage and Finance software department with top notch companies and has over 8 years of experience in Mortgage Lending Technology,Mortgage Loan Servicing Software,mortgage management software,mortgage Technology software etc. She has also worked in several process improvement projects involving multi-national teams for global customers in warranty management and mortgage.