There are lots of reasons to have business automated whether it is selling any product or services. You will see that use of software is prevalent in almost all business sectors, whether it is automobile or clothing, real estate or any other type. In fact, real estate sector or otherwise, surviving modern cut throat competition is practically impossible without using proper software. Whether it is for your accounting management requirements or for managing your customer database, use of proper and relevant software is mandatory.
Over the years, automation in the real estate sector is highly noticeable. It has helped the real estate agents and brokers to track and close deals more successfully and in a better way. All in all, use of software has improved the lead quality as well as in the number of leads that has in turn helped the real estate agents leverage their database to exploit referrals to the optimal level.
Since real estate business is primary involved with customer interaction and relation management, it is necessary to focus more on the Customer Relationship Management or CRM applications for success and a steady growth in the business. Using a useful and effective CRM tool is the best way to do that.
However, there are several such agents who still use the old fashioned Excel spreadsheets for their database management and some even have a simple contact manager like the ones you will find in Outlook or Gmail for managing their database. Ideally, these are those real estate agents who have a restricted outlook and considers database nothing more than a simple list of names and numbers.
As a result, these agents and brokers are deprived from enjoying the benefits automating the processes to develop and maintain their relationships with the names and numbers in their database.
CRM versus Excel
You may wonder what the difference between CRM and Excel is and what the reason of such hype is. You may also wonder why on earth you cannot use a contact manager for establishing and maintaining a proper relationship with your customers. If you simply consider the features of CRM you will come to know about the difference amongst all three.
- Ideally, a CRM system is not just a list of names and contact numbers of prospective customers.
- It has the ability to enable you to establish a direct contact with people from it due to its integration with email.
- It has a dashboard as well as a calendar that will tell you whom you need to contact each day or on a regular basis.
- It also has a tracking system that will enable you to know where each prospective customer is in the sales cycle.
Finally and most importantly, a CRM system will also let you automate almost all aspects of your marketing job including sending those email drip campaigns.
Use in real estate
Now you may wonder how you can possibly and effectively use a CRM system in your real estate business. Well, real estate is a booming business and is increasingly becoming a more competitive industry. In this given scenario, it will be highly impossible for you to survive and stay ahead of the competition with so many agencies that are thinking forward and more innovatively.
To perform shoulder to shoulder with others you will need to act like them, follow their practices and have ambitions and a right approach to grow your business. You will need to think of better ways to improve your business even in your quiet times so that you can stay in touch with your clients and truly create a competitive edge with your competitors.
In this technology driven world of today, Aro Software CRM tools play a crucial role in all types of businesses and real estate segment is not different from it.
According to Wikipedia, client or customer relationship management is most important and is a widely implemented strategy. It helps in:
- Managing interactions with customers and clients for a company
- Estimating sales prospects and
- Making the most use of technology in organizing, automating, and synchronizing business processes.
In short, a CRM system is the key to your success irrespective of the type of business you are involved in. In fact, real estate agencies use it every day effectively focus on their clients that comprises of buyers, sellers, landlords, and tenants. It helps the agents to build a better and bigger due to its features.
The useful features
The features of a CRM system can do a lot for you and your real estate agency. Ideally, a real estate CRM system is often referred to as real estate database or real estate software.
- It will enable you to service all your clients, prospects, and appraisal contacts.
- It will help in property management for the landlords and tenants.
- It will help in your marketing endeavor to different groups with its multiple mediums such as letters, SMS and emails.
- It will remind you of your follow ups with your prospects buyers and appraisals without annoying them so that they do not lose you or miss out on any information.
- It will act as your most effective listing management tool which is the most important aspect in real estate business in this day and age.
- It will help you to upload your listings properly on time to different real estate portals and generate your brochures, open home and stock lists.
- It will help you to manage your VPA or Vendor Paid Advertising from the system itself along with generating vendor reports with precise buyer feedback.
- It will also help you to generate contracts as well as track contract dates including finance, deposit, finance, and settlement dates.
To sum up, your real estate CRM system will offer the same level of customized service that will match with the specific requirements. It will enable you to retain your clients for life. This system is easy to use and will save a lot of your time and effort in growing your real estate business.