As 2020 comes to an end, one thing is certain: People have spent more time on social media platforms this year than ever!
According to the recent survey report, the social media usage rate has increased by more than 49 percent this year, and may continue to rise at even faster pace. This implies that social media marketing has now become more important for businesses than ever. Social media marketing is a powerful way to take your business to new heights. No matter you own a small business, mid-sized, or large business; social media marketing can help you grow your business.
Undeniably, social media has ratified itself as one of the best online marketing techniques to reach and convert customers. Known for its ever-changing nature, effective social media marketing needs a goal-oriented strategy packed with the latest social media marketing techniques.
If you want to establish a solid foothold in social media, then it’s imperative to timely upgrade your social media marketing strategy.
So, if you have not upgraded your social media strategy, then it’s high time to revamp your social media marketing strategy.
Following are the smart social media marketing tips that help you elevate your social media presence in 2021:
Automate Your Social Media Efforts
Social media automation can be a ground-breaking idea, especially for businesses that are already on many social media marketing platforms to promote their offerings. After all, it’s quite difficult to manage everything manually in this big social media landscape. Social media automation not just helps you in being consistent with your social media marketing efforts but also reduces the hours spent on maintaining and growing your social media business accounts. With social media automation, you can get a complete control over the content, time, and frequency of posts. This will help you save time, which you can use to grow your social media account by engaging with your targeted audience. So, try social media automation tools to keep your business ahead of your competitors’ in 2021. You can even elevate your social media by using the best site to buy Instagram likes and followers, however you need the content to back it up.
Plan Out Your Content
Planning plays a major role in social media marketing. You can’t just post anything on your social media handles and expect good results in return. If you want to attain profitable results, then spend your time and plan out your social media posts that are ahead of time. Take a few hours and craft a creative social media content calendar that consists of every kind of post you want to share on your social media pages. Once you have created a content calendar, schedule the posts. A well-crafted social media content calendar keeps you organized and on track. Certainly, the social media calendar is the most important part of social media management. Thus, if you haven’t created a social media calendar yet, then you should create one to boost your social media presence in 2021.
Create Strategies Seasonally
Seasonal marketing is very profitable for businesses. If performed right, seasonal marketing helps you engage with your customers, and gets sales the right push.
Wondering, what exactly seasonal marketing is?
It refers to marketing of your offerings during special days of the year. Seasonal marketing is not an official event! You can pick festive events to market your products and services.
You may have seen traditional seasonal marketing, so why not plan seasonal campaigns for social media strategy? You can start with seasonal marketing themes and posts. Change the cover picture and color scheme of your posts. You can also set design standards according to the season.
Evaluate New Social Media Marketing Platforms
Well, social media marketing is all about trends, which keep changing. The techniques that may be driving great profits to your door today, may not do so tomorrow. Thus, in order to keep shining in the social media landscape, you have to keep yourself updated about the new trends, and implement them in your strategies. Don’t bound yourself to just Facebook or LinkedIn; try out other social media marketing platforms and its emerging techniques as well. This makes a big difference to your business.
Update Your Bio
A Bio represents your business. No matter, what social media platform you use to promote your offerings, bio is the most important component to let the audience know about your business. Thus, it’s imperative to keep updating your bios timely. In fact, this is one of the most important steps in social media marketing. So, review your bio and change it time to time. Also, do not forget to include a website link in your bio. This not just drives more traffic to your website, but also increases your sales.
Focus On Competitive Analysis
Today’s business world is highly competitive. Every organization is striving hard to shine in the social media landscape. Do you keep eye on your competitors? If not, then you should start doing so, to assess the competition around you, which eventually helps you withstand the tough competition. Competitive analysis is an amazing way to understand the competitor’s strength, and helps you refine your social media marketing strategy. Certainly, focusing on competitors’ marketing efforts is important, as it helps you determine what can bring results to your business and enables you to stay on top of industry trends.
Research New Hashtags
Gone are the days when hashtags were used on Twitter only. Today, hashtags are used in every social media handle. They are the great way to connect your brand with a relevant audience! Hashtags make your posts more discoverable. You must be using hashtags in your social media posts. But, do you know that irrelevant or repetitive hashtags can turn your social media marketing efforts into dust? Undoubtedly, hashtags are essential in social media marketing, but, in the correct manner. Do not run after popular hashtags, use relevant hashtags that make sense with your post. Also, create your own hashtag! Using relevant hashtags not just improves your online visibility, but also helps you connect with new customers.
So, are you ready to refine your social media marketing strategy for 2021?
Implementing the above social media marketing tips helps you to outshine your competitors in the social media landscape.
Riya Roy is a technical content writer at Agdova Technologies. She carries expertise and a flair for writing on Management Consulting, Software & Analytics and Digital Media. Apart from distilling her technical ideas into creating innovative solutions, she is a practitioner of Electric guitar. You can connect with her on LinkedIn.