Ways To Improve Your Website Design To Boost Sales
Every business wants to have a site that makes people take action and convert. However, creating such a place online isn’t as easy as it may sound. If you’re not getting the results you’re after, know that you’re not alone. Lots of people face the same problem, and they all want to find out why this happens. And most of the time, the problem is in your site’s design. Visitors judge websites based on how they look, and if they don’t like it in the first four seconds, they won’t give it a second thought. To help you out, we’ll take a look at the best ways to improve your website design to boost sales.
If you think about the things we mention today and follow the tips we give you, your site will become your most potent weapon. You’ll turn casual browsers into customers, and your sales will go through the roof. So, here’s what you need to pay attention to.
Reconsider Your Landing Pages
If you want to use your site to generate leads and grow your online presence, you need to create a high conversion landing page. And if you don’t know what that is, let us explain.
A landing page is a page on your site that has only one job, and that is to make the visitor take a particular action. Every element of the design on it is aimed at this person clicking on your call to action. So, it should be the last page they see before they become your customer.
For the best results, you should create a landing page for each of your products or offers. On top of that, you can make landing pages that are aimed at your buyer personas specifically. Combining the two can give you some great results as you can target each pain point separately.
So, create the page, remove all the distractions, and make your call to action clear and alluring. Make it easy for the visitors to complete the action, and you’ll be surprised by the number of sales you get.
Use Colors The Right Way
It’s true, using the right color palette can increase your conversion rate. You can change the color of your call to action button and end up with CTAs that draw attention a lot more than they did before. However, you can’t randomly change colors and hope that it will work. Of course, you can experiment, but there are some guidelines you should follow if you want compelling CTAs.
The trick for selecting the right color palette is in knowing your audience. In general, women seem to respond better to green, blue, and purple. On the other hand, men like the combination of green, black, and blue. Mix and match until you get something that gets you where you want to be.
Before we move on, we want to draw your attention to the colors of brown and orange. These two don’t perform well no matter how and where you put them, so try to avoid them. That being said, color blind people might struggle with green and red, so keep that in mind as well.
Social Proof And Symbols Of Trust
If people who end up on your site don’t trust your company, they won’t buy anything from you. That’s how things are, and there’s nothing new here, but how can you make them trust you? Well, one of the best ways to improve your website design to boost sales is to incorporate social proof and symbols of trust into it.
The easiest way to do this is to put testimonials of your happy customers on the site. People are social creatures, and when we see that someone shared their opinion, we are likely to share it. So, when designing your site, be sure to leave space for reviews and testimonials.
Here’s what you want to incorporate to encourage your customers to make the purchase:
- Place testimonials on a prominent space. Of course, you don’t want them to overshadow your CTAs, but they should be clearly visible.
- If you can, include real photos of customers that wrote testimonials. Doing this will help establish trust and prove that the testimonial is real.
- Carefully pick the font in which your testimonials are displayed. You want it to be simple and easy to read.
If you’re running an e-commerce business, it’s also a good idea to insert the best-sellers page. A first-time visitor might feel overwhelmed if you sell a lot of product types. To avoid that, make this new page easy to spot and navigate to. On top of that, add some of the new trends followed by e-commerce website design companies, and you’ve got yourself an award-worthy site.
Define Your Unique Value Proposition (UVP)
If you’re not sure what your company’s UVP is, you need to define it as soon as possible. You want to make clear who you are, what you do, and how you can help your customers. You need to explain why you’re different and why they should trust you, and you need to do all of that on the homepage of your site.
If you can’t put a finger at what makes your brand unique, how can your visitors? You want to make it clear that they need you and that you’re better than your competition. This is how you get sales; by making yourself as necessary as you can be.
Optimize Your Website Load Speeds
No matter what you do as a business, you need to have your website perfectly optimized for user satisfaction. As far as your online visitors are concerned, you’re only as good as your site is, and if it’s slow, they won’t stick around.
As a matter of fact, if it takes longer than 3 seconds for it to load, you can be sure that most visitors will simply abandon it. So, the last of the ways to improve your website design to boost sales is to optimize the loading speed. Lower the resolution of your photos, reduce redirects, improve server response time, and do anything you can to make it load faster.
Jim Wall is a freelance writer living and working in New York. Currently, he’s working on his first novel and he has his blog about painting, which is his other passion. He has two daughters who he loves to spend time with and teach them about arts.