Why Is Print Media Beneficial In A Digital Age?

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Benefits of Print Media

We are in the era where the influx of digital dependency is at its peak. You can also refer this era as the content marketing era where content is the main mode of marketing. This also brings significant changes in the print media industry.

Many of the print haters believe that in the time where people are shifting towards digitized media, print media is not the requirement.

What Do You Think? (There is a comment section below!!!!)

It cannot be true. It is not true at all. Print media is still crucial in many marketing procedures and will remain that way. This is the main niche we will cover for you in this post. So, get ready for some unexpected benefits we often overlook about print media.

We come over several printed stuff while working on our marketing strategies. They come and go swiftly. We are surrounded by it yet we think that print media isn’t required now in the digital age. Isn’t that underestimating the power of print? Let decode the benefits and see how crucial print media is in this digitized market.

Print Media Is Crucial For Cross-Channel Marketing

It is the very first thing that comes to my mind. Several pieces of research indicate that a combination of print media and online marketing strategies. Whether it is the process of lead generation for your marketing campaign or membership campaign for the non-profits. Every now and then, things always go in the favour of using print media.

While marketing your brand cross-channel marketing is mostly successful. Most of the credit always goes to online marketing but that is not the entire fact. Printed items build authority among the audience which in return increase the engagement. That drives the audience to take further steps to do business with your organization.

The Old Gen Customers & The Baby Boomers

The time now is certainly digitized, however, the major segment of your audience covers mostly the too young and too old people. Print media is the major source of their life. You can also use print media to attract them to visit your online campaign. Giving them printed materials educating them about your online venture will be an awesome approach.

The question arises here is how you can make this piece of communication will change the mind of your customer to go for your campaign in the first place. The message you craft in the print will decide whether they will choose you or not.

Is Everything Digital?

A physical touch is paramount in marketing efforts. Studies show that we associate things differently based on our ability to touch and hold objects. A physical copy of something is worth more to us than a digital one since it’s tactile.

No matter how well crafted or honed, a digital copy lacks a certain something that humans can pick up on. Being able to touch your brand has the effect of familiarity rather than the random click-throughs of a journey along the web.

If your customer is the sort of person who spends a lot of time on a content aggregator like Reddit or Pinterest, then they’re going to be used to following dozens, if not hundreds of hyperlinks a day.

Quality Engagement Is Assured

Attention-grabbing and eye-catching collateral create the emotional stimulus around the benefits of creating interest before rewarding the reader with the logic behind the product or service. Content can include news, information, education, inspiration, offers or entertainment to mention a few, which are used to generate engagement between the reader and your business.

Information is digested differently on and off screen, on desktop and mobile. Online reading provides many distractions; the Twitter / Facebook feed, sales emails, informative emails etc. Whereas reading printed materials hold the attention of the reader for longer and allow the reader to really get engrossed. The design is essential in taking the reader on a journey that allows them to navigate content easily and retain what they’ve read.

Concluding Remarks

In spite of generic reasoning. I tried to highlight some of the real reasons print media is still relevant in the digital age. Let’s have a quick flashback what we have discussed so far in this post,

  • Several pieces of research indicate that a combination of print media and online marketing strategies. Whether it is the process of lead generation for your marketing campaign or membership campaign for the non-profits.
  • The time now is certainly digitized, however, the major segment of your audience covers mostly the too young and too old people. Print media is the major source of their life.
  • A physical touch is paramount in marketing efforts. Studies show that we associate things differently based on our ability to touch and hold objects. A physical copy of something is worth more to us than a digital one since it’s tactile.
  • Reading printed materials hold the attention of the reader for longer and allow the reader to really get engrossed. The design is essential in taking the reader on a journey that allows them to navigate content easily and retain what they’ve read.

I hope that you like the post. Please share it and mention your views via comment. Till then, have a great day ahead.

 

 

About Author

Lance Clemons is the blogger by profession with 7 years of experience. He is associated with a Printzone an Online store for best printer cartridges in Australia. He is an admirer of sharing his innovative ideas with others on the technology trends.

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