A high-quality content management system ensures that the website’s content is updated, SERO-optimised and well-presented, which forms an essential aspect of your digital marketing strategy. CMS or Content Management System is a software platform that makes it easier for users to edit, create, collaborate, archive, inform and publish. Businesses can also use a CMS to create a completely functional website without any web development skills and enhance their content management.
When you are on adopting CMS or migrating CMS from another platform, take into account the major aims and objectives specific to your company. However, it is quintessential to note that any CMS platform should contain certain essential features.
When you choose a CMS platform, ensure to see the themes available. The themes provide your website with a uniform format that attracts your target audience. Explore the accessible themes while choosing your CMS platform to understand whether you will download the themes or build your themes.
Ensure that the themes are responsive so every page or post you publish can be easily optimized for all devices. Further, this ensures flexibility when people can view content from every digital platform. That being said, a responsive website aids in improving user experience, conversion rate, and SEO and ultimately gets you leads. The degree to which these themes can be customized varies. Make sure you have the customizing tools you’ll need for your company’s website.
Intuitive and Easy to Use Dashboard
The fundamental goal of a CMS is to make it easy for non-technical users to initiate updates and modifications to the website’s content efficiently. As a result, any CMS you pick must have a user-friendly back-end. Concise dashboard functionality is a vital aspect of any effective Content management system platform. A dashboard’s objective is to provide a visual, digital place where you can easily and effectively obtain any information you require. Your tools will be displayed in a visually attractive and functional manner on a simple dashboard.
This dashboard should be inclusive of content scheduling, modules, plugins, tracking user activity, security monitoring, examining performance metrics, and other such features that shall make navigation easier and efficient. This shall make your team, and the users feel comfortable when they can easily access everything. Irrespective of your site’s requirements, it’s critical that you select a CMS that the ordinary user can comprehend with little or no help.
Your CMS platform should be ready to work efficiently even in the future. With the evolving business requirements, the CMS platform should be able to scale accordingly. You wouldn’t want your content management system to impede your potential to grow your online presence over time. You also might want to build more blogs, websites, or micro-sites as your business grows. Be inclusive of all such required features that might aid you in the future with changing times. Thus, a CMS that enables users to edit many websites from the same installation is a valuable feature.
Built-in SEO capabilities in a competent CMS will enable you to seamlessly develop pages and content that match top SEO practices. A solid SEO toolset can help you boost search performance and increase traffic to your website. Within your content, the CMS should be able to recognize efficient SEO methods. Meta tags, SEO title themes, meta description length, keyword suggestions, and even search distribution of particular content are all examples of this.
Further, it is also important to note that the SEO would aid in improving your website visibility and would thus, rank you high in the search engine ranks that would leading to more potential customers and clients visiting your page.
The editor is the user interface for adding and changing material such as the texts, videos, images, or posts on the page. This is indeed a feature that is frequently ignored when evaluating websites. Still, it can be crucial to your business’s ability to sustain design uniformity irrespective of who provides material to the site; thus, while CMS goes for the one with an editor that allows the users to update headings, body text, as well as other components without having to specify how they should appear.
Moreover, this feature is specifically essential when your team lacks expertise with coding or HTML. Even without design or coding skills, your CMS system should enable you to effortlessly build and modify website pages and change the visual branding and the style of your website. Generally, a competent content editor feature shall include multi-user editing, drag-and-drop functionality, formatting options, and photo editing features. Although, if you want to make some substantial changes and functions to your website that go past what your editor can do, you may need to hire a web designer or hire a CMS Development Services.
Tracking interaction and evaluating the effectiveness of your content can provide you with helpful information about your target audience. Analytics are the results of these observations and can help you improve and develop your content marketing strategy. Your CMS must have built-in analytics or be able to connect to popular analytics solutions like Google Analytics so that you can monitor these metrics straight from your dashboards.
This also enables you to procure information about where your audience lives, how they engage with the website, or what devices they use. This data shall aid you in creating content for your target audience that shall further engage them.
Look for a CMS platform with premade templates so that you wouldn’t always have to build your template and start from scratch. This shall save you time and money. Templates are layouts that have themes and can be downloaded. Premade templates are already constructed to help you maximize your marketing efforts.
Some CMS platforms provide pre-built landing pages, email templates, website pages, while some other CMS platforms might sell templates that can be bought and integrated. However, look for a CMS that allows for a wide variety of customizations so you can develop a website that genuinely reflects your brand and vision.
Open-source vs proprietary software
There is a lot of discussion over whether to use an open-source CMS or a commercial CMS. Selecting over another comes down to your company’s needs, as well as the preferences of your internal IT staff or the web developer. When comparing the two options, your demands for customization, flexibility, safety, scale, maintenance, resources, database functionality, installation, maintenance, and budget should all be considered. Your company’s demands will dictate which solution is appropriate for your situation. A WordPress development company in USA is available to discuss your needs.
With so many options available, selecting a CMS might be difficult. However, not just any CMS will suffice; you must choose one compatible with your site’s current and future needs. Your company’s needs and objectives determine the CMS features you require. However, any web site’s performance is dependent majorly on the features mentioned above.
Prashant Pujara is the founder and CEO of MultiQoS Technologies Pvt. Ltd., a leading Mobile App & CMS Development Company that provides eCommerce development solutions to companies of all sizes.