What is Digital Signage?
Digital Signage is a subpart of electronic signage. Before we get into the actual meaning of digital signage, it is essential to know about electronic signage.
Electronic signage is the lighting advertising in the field of signage. There are different types of electronic signage that includes, fluorescent signs, High-Intensity Displays, neon lights and so much more.
While the digital signage means the network, where all the displays are controlled primary and an effective way to keep the audience connected.
The term digital signage is broad itself and can be conveyed in different manners. More or less, it is linked with the screens to display the content or data in any space and thereby attracting the audience.
We have seen at public and private areas surrounding us. Many times, it goes unnoticed by us that there’s digital signage. It could be a bus stop, continuously updating about the timings or perhaps the ads changing, updating weather and s much more.
Though digital signage might be fascinating, we don’t always consider it as a marketing tool. In fact, it generates more audience due to the dynamic data rather than that of static content. With updated and relevant content along with the excellent quality of moving images, the message generated through digital signage is always on point.
Digital signage doesn’t display the analogue content; instead, it shows the active content that is user-friendly and allows you to endorse your business on a large scale.
So what are features of Digital Signage?
We have narrowed down top features of Digital Signage for you to check out.
- User-friendly interface
Whenever you are using digital signage, the first priority must always be easy to use and access. Remember, digital signage is not for you if the company or the employees consume time in learning the software.
In fact, one can quickly lose track of a company’s need while promoting their features. It might seem impressive for you but what one truly needs is a correct content management system with a user-friendly interface.
Keep in mind that user interface must look neat and clean with fewer complex features.
- Static or Dynamic Approach
If you wish to leave a lasting impression on your audience, then having a static approachable content is not the right option. Therefore, it is important to keep the digital content exciting. You can have various tools that will allow you to change and customize the content according to the user demand.
The CMS must have the ability to add text boxes, changing fonts, and adding images thereby making it dynamic.
To enhance the visuals of your digital signage just the way you want it to be adding filters and effects to the content.
- High-Definition Display
In Digital signage it is not only about the appealing content, but there are also other factors that matter. One of them is high definition display. If the content doesn’t match up with the screen definition, then it will look pixelated and of low quality. The customers will not be interested in taking a glance.
Therefore, you cannot negotiate regarding display. In the industry there is the constant high demand for multiple screens; thus, the digital signage should render high-quality images, content and videos that looks brilliant on the High Definition (HD) screen.
- Cloud Facility
Another feature of the digital signage is the cloud facility. There are numerous benefits of cloud computing. It not only reduces the price but also gives you security, collaboration and permission to access it remotely. By having a cloud facility in the digital signage, you can control the content of the office as well as the outside office content in an effective manner. You can even work on it whenever an idea strikes you.
Uses of Digital Signage
- Through digital signage, you can convey all the information, news, latest events, important dates or anything among the employees.
- Digital signage can become a great marketing tool by displaying the necessary details related to the product. For instance, you can demonstrate the nutrition value, ingredients and other such things.
- One can even build brand strategies through digital signage. Useful illustrations will help in generating brand awareness.
- For the restaurants, digital signage turns out to be very useful as they can display the menu or even allow them to plan their own meal, book the table.
- From videos to games – digital signage can be used for entertainment purpose as well.