The latest fashion of in-store pricing has arrived. You know it by the name of Electronic Shelf Labels (ESLs) or Digital Price Tags. However, many of you must not be familiar with its origins. These electronic tags are first introduced in the mid-90s by a company named Pricer.
In their humble beginnings, these electronic labels were limited to a single purpose, displaying the product’s price. Also, you can only see some characters on the display screen. But after some technological advancements, they became more proficient with price editing in a wide area with the internet connectivity that helps them transfer information through the retail store.
Now, digital tags only use e-paper displays, and their presentations can show more than just the price. Additionally, efficiently connect with other modern retail devices that enhance in-store productivity – enabling you to obtain a wealth of important information, such as consumer behavior, product demand, and supply, and so on. Let’s find out more about it in our next section.
A Hub of Data and Information
With the latest ESL technology, a user can absorb vast information from each label. It means that it displays a whole lot more than just the product’s price. Digital price tags can also be employed to display:
- Nutritional facts about a product.
- Size and weight.
- Price, depending on the weight.
- Remaining Stock.
If you are a vendor, you can add all these labels to the display label or print a QR code that can be used to access all the additional information through your company’s website or app.
This brings us to our next important reason:
An Ally to Your E-Commerce Store
When you are a retail store owner, you know how important it is to have your e-commerce store. Because most of your customers now live on the internet and prefer ordering groceries online rather than visiting an offline store. And to strike a perfect balance between the prices of in-house products and the products available in the online store needs digital price tags’ assistance. With their help, you can change the fees, create special discounts on your online and offline products at the very same time.
With the help of digital price tags, you are not compromising with the services you provide to your offline customers to please your e-commerce customers. You can find more on this at Ses-imagotag’s website and discover why it produces an outstanding balance between your online and offline services.
Minimizes Inventory Loss
When you can change the prices of your products effortlessly, it enables you to make quick changes to a particular product or products to sell them faster. Find that a specific product is not in considerable demand. You can put its whole aisle on discount or make it a part of a promotional deal that will attract customers towards it, thus minimizing the inventory loss without any inconvenience.
The Bottom-Line
The digital price tags are the need of the hour, not only for the retail store owner but also for the customer. Your customer thrives on information, and with digital price tags, you satisfy that need. Make sure you adapt to this change as soon as possible to grow your business and reach new heights of success.