It is tough in the eCommerce world to stay ahead of the curve and competition. Nowadays, almost everyone is dependent on eCommerce services. There is a drastic amount of growth every year.
eCommerce stands for Electronic Commerce which is the activity of electronically buying or selling products via the internet. They upgrade themselves every year to attract more and more online shoppers. They try to promote their product through different platforms to gain the interest of the buyers. If we saw in the past year’s US$ 3.53 trillion sales were done in 2019 worldwide.
There requires a lot of potential and mindset to work in this field. If the sale is to be done between the entrepreneurs, a B2B e-commerce development service is used. Having experience of 6 years, an e-commerce service is being provided as Magento Development in Canada.
But the main question is, how can you turn your e-commerce business potential into reality? And the answer comes out is to start an online store with the latest designs and features to attract customers. Here we are going to discuss some of the trends that the e-commerce industry opted to gain buyers.
Top trends followed by the e-commerce website design company
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By creating the video content
As the competition increases, so do the strategies as well. The main question that must arise should be what makes your business unique? And getting this answer will make things easier. This trend is not so new, but this makes value for the shoppers.
Videos are good as it keeps the customer on your page for a long time and if the video is interesting, the customers check the whole site. B2B e-commerce development service and Magento development Canada also promote themselves by creating videos that impress them.
- A video must be recorded keeping customers’ perspectives in mind.
- Videos engage customers more than texts.
- Video must include the original product shoot and working of the product to gain customers’ trust.
- The video must cover some frequently asked questions by the customers to make it easier for customers to understand.
- Videos can be include of products demos, tutorials, or case studies
- Focus on the value of the product.
- Some real experiences of the product engage customers.
- Showing behind the scenes could also make the video more attractive and natural and gain trust.
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Social media marketing
Online stores are mobile-friendly nowadays, and people are more active on social media, so marketing on social media is a great option. The digital platform has gained more and more orders, and B2B eCommerce development service has also made their platform digital to sell more and more products and gain customers.
Nowadays, people are socially active, so why not use this opportunity to make your business-wide?
Facebook, Instagram, Pinterest, and many other platforms are continuously gaining more eCommerce shopping platforms. This is the best method to advertise the business.
- To engage the interest of the customers, make sure the site must load quickly without loading.
- Removing unnecessary designs from the site makes the site more attractive and helps the site to load fast.
- Please make sure the transaction process must be customer-friendly so that they do not stick with the final payment. Magento development Canada store also favors customers’ checkout services.
- Instagram is more helpful as it saves the buyer’s information for future transactions also and saves time.
- Be sure about day-to-day updates and replying to the queries early.
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AR and VR experiences
Virtual Reality and Augmented Reality are some of the best options to give buyers the product’s experience. These are the new technologies and are very much loved by the customers. This helps in boosting business and significantly engaging the customer experience.
- Engages customers and user experience
- Better and most customizable product information
- Enhanced brand awareness
- Reduced product return rates
- Fashion clothing brands also offer virtual fitting rooms
- It gives a real-life shopping experience
It helps in increasing sales and gives a new experience to the customers.
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Adding live chats for engagement
With an exceptional B2B e-commerce development store, clients could turn into evangelists of the products. Live chats give the live experience to the customer to make their purchase more manageable. Customers don’t sit and wait for a reply for hours and hours. That’s why live chats are necessary.
- It saves time for customers and the company also and is an advantage for the company.
- Sometimes, the customer doubts the purchase, so live chat makes it easier for the customer to buy the product with a clear mindset.
- It keeps the customer’s conversations on the brand and helps them ask questions without any hesitation.
- It also provides valuable insights into customer behavior as they give feedback about their experience.
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Visual Product Description
Due to no physical contact with the product, the customer tends to know the full description of the product, even the tiny details. A simple text description with an image is not engaging. The visual model of the product description attracts the customers and makes them interested.
- Less description or same description makes the customer think that the brand does not care about their customers.
- Product Description is a way to show authenticity towards the customers to make your brand a perfect fit.
- In google search, a brand must ensure that the product’s image must appear first to attract the customer and make them purchase the product from the brand.
- Ensure the product’s image is clear and not blurred as a blurred image loses the customer’s interest to buy the particular product.
- Product Description helps boost the turnover if it is accurate and complete, and easily understandable by the customers.
The description must be clear and complete, and different from other brands. Make sure to answer some frequently asked questions in the description to clear customer doubts in a single reading. Product Description is a powerful tool to increase the number of customers.
Conclusion
One cannot ignore the fact that e-commerce is the best way to buy or sell products and match the customers’ requirements. Adapting to all these trends will help in upcoming days to increase business.
Overcoming your rivals will likewise be simple on the off chance that you can utilize these patterns on your page. A multi-merchant internet business stage is a significant spot for common individuals. You can acquire the trust of your clients likewise by utilizing these top patterns. We have given you the most recent patterns.
About Author:-
With over 10 years’ in experience in financial and non-financial research and analysis, Ankita C Behani moved on to set up IQecommerce, a leading platform in Canada which helps convert the businesses’ dreams of having an online store into reality. With her detailed research and unique insights, she helps clients visualize, create and enhance their online performance leading to full digital transformation. Ankita has successfully delivered numerous Ecommerce consulting and development projects for global clients and offered insightful digital marketing solutions. She is passionate about her work and loves to travel and shop.
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