Several marketing trends have come and several have disappeared but search engine optimization is an important trend that is ruling the world of marketing even now. You cannot deny the fact that as a marketer you want the top ranks on the search engines. However, it is also true that you want someone to tell you how you can do that. Apart from all the SEO tips that you should follow, it is also important for you to make sure that you know about certain important SEO tools that can be extremely handy. Apart from that, a few SEO tools are there to ensure that your game remains on point and impresses the Google bots, thereby helping you get the rank that you are working for. According to https://searchengineland.com, using the appropriate tools will help in driving better organic traffic.
Given below is a collection of the tools that you should know about if you want to up the SEO game.
This is one important WordPress SEO plug-in and it is a significant analytics tool, which can show all the necessary data to you easily. This means that with the help of the tool you can understand which pages do not have the required Meta titles, display 404 errors, or do not have the Meta descriptions. The tool also provides warning about those posts, which are not optimized, do not have any keyword emphasis or lack schema markup.
The tool has the following functions:
- Observe SEO insights
- Improve the relevancy of search
- Create internal link structures
- Build keyword analysis
This is one of the most popular tools, which helps in auditing the pre-existing content of your website. It also informs you about the places that require optimization. You can also look at the competitors’ ranking for the keywords and understand how you can make improvements. With the help of this tool you will be able to do the following:
- Audit the website
- Go through other websites for backlinks and organic search traffic
- Find keywords and analyze traffic and ranking
- Find popular content
- Track the analytic performance
- Get the necessary SEO metrics
Nightwatch is an all-in-one SEO tool designed for companies who are focused on scaling up their internet business. It is exceptionally good at segmenting and visualizing data with its intuitively designed dashboard.
With the help of this tool, you can
Discover keywords and competitors automatically
Integrate Google Maps Pack
Perform a site audit
The best part of this tool is that it is available for free and you can use this to understand the experience of the visitors when they are visiting your website through their mobile devices. All you have to do is put the URL of your website to test. After that, Google is going to tell whether the page is optimized for mobiles and also inform you about the loading issues of your page.
This is one of the important tools that help you to clean your backlinks, which are bad and you do not want at any cost. A bad backlink means that Google is not going to trust you and you can be penalized for spammy links, which fail to make Google happy. These can hurt SEO ranking.
This is also a free tool that will help you to understand what the meta description and HTML title are looking like when your website is appearing on Google search. This tool is super useful for marketers who are publishing interesting blog content and are making sure that both the meta description and header appeared perfectly on the search results.
With the help of this tool, you will be able to:
- View Google review of the webpage.
- Save drafts and share them.
- Research important keywords.
This is one SEO tool that is perfect for YouTube SEO. It is a keyword research tool for YouTube, which helps in finding different niches and also, track rankings. The process is 3 steps, you have to search for the keywords, find a profitable keyword idea, and drive traffic from the video to the website. After that, your ranking is going to be trapped to understand your performance in comparison to the competitors. This is an important tool that is used by the professional and affordable website design company.
This is an SEO crawler and spider tool, which helps in crawling links, CSS, images, apps, and scripts. After it has finished crawling, you are going to get a detailed report associated with analyzing and auditing the website SEO. With the help of this tool you can:
- Discover broken links.
- Analyze metadata and page titles.
- Audit the redirect links.
- Help in finding duplicate content.
This is an important SEO analytics application, which helps in analyzing topics, ranking, and keywords. It also creates a report according to which you can base all your website content. It also comes with an important communication feature so that all the conversations related to SEO and the tasks are present in a single place.
This tool will help you to:
- Discover competitive keywords within your niche.
- Help in creating keyword portfolios.
- Help to analyze SEO ranking with time.
This tool helps in reviewing the website and also optimizes it so that it gets the perfect ranking. The review is undoubtedly free and you are going to get a compiled list of several SEO improvements that you should take care of immediately. For instance, you will understand whether the Meta titles have to be short. This tool also helps to:
- Provide optimization suggestions.
- Inform you about the missing images of alt attribution.
- Can count both internal and external links for every page.
This tool is also known as the investigator of other SEO tools. It helps in creating the perfect action list, which visitors might have taken both on and off the website. You will be able to understand the habits of your customers, which will help you to turn the target customers into present ones. You will also be able to understand who the visitors are and how they are visiting the website. Apart from that, you will also be able to understand marketing strategies, which are leading to conversions. This tool is comparatively costly in comparison to the other tools but with all the help that you get, it can be said that it is worth spending your money.
You always need to make sure that you have the proper SEO strategies because only tools will not help you to succeed. With proper SEO strategies in place and the tools that have been mentioned above, it will be easy for you to beat your competitors and up your SEO game.