Artificial Intelligence is now leveraged in every industry vertical to enhance efficiency, personalization, and customer engagement. Digital marketing is no exception. AI’s integration into digital marketing empowers marketers to deliver more personalized, data-driven, and efficient campaigns that resonate with customers, drive engagement, and ultimately improve ROI. As AI technology continues to advance, its role in transforming digital marketing is likely to expand even further.
According to a survey conducted among senior brand marketers from the United Kingdom, 94 percent stated they were already using artificial intelligence (AI) within their digital advertising. Additionally, 87 percent believed that AI was an important part of their marketing strategy.
When we dig deeper into AI leverage for digital marketing, it’s found that 61.4% of marketers have used AI in their marketing activities, 44.4% have used AI for content production, and 19.2% of marketers spent more than 40% of their marketing budget on AI-driven campaigns.
The impressive usage of AI in marketing when appeals to businesses, the next step forward is they start looking for the best AI marketing tools that meet their digital marketing needs. With so many options for AI marketing tools for digital marketing, it confuses digital marketers. Realizing the need for a curated list of AI marketing tools, here’s the list of the top AI marketing tools that are used most by digital marketing agencies to meet the diverse need of business marketing. Let’s dive in!
Top 8 picks for the AI marketing tools
There are numerous AI-powered marketing tools available that can enhance digital marketing efforts. Here are the top 8 picks for AI marketing tools that help businesses stay up-to-date with the latest digital marketing trends and enjoy winning results.
· Jasper
The AI marketing tool leverages NLP and ML capabilities for AI-powered marketing content creation and optimization. There are plenty of features such as relevant topic suggestions, trends-based keywords recommendation, behavior analysis, and catchy headline options that help in generating high-quality content.
AI capabilities make the tool set the tone and improve content readability with intelligent suggestions. The ability to streamline the content creation workflow help marketers solely focus on planning and task allocation to drive better results. All of these benefits led 32% of marketers to use the platform for content generation, template creation, enabling AI-powered chat, and more.
Jasper is the premium marketing AI tool that’s available to use at $49 per month is used at an accelerated pace, which has steadily increased its revenue from subscriptions with 8% growth year-over-year to $285,038 in 2023.
· Optimove
Optimove is an AI-powered marketing platform that provides customer relationship management (CRM) and marketing automation solutions. It uses advanced AI and machine learning algorithms to analyze customer data, predict customer behavior, and deliver targeted and personalized marketing messages across various channels through customer segmentation and predictive analytics.
Optimove enables marketers to run coordinated and personalized campaigns across multiple channels, including email, SMS, push notifications, social media, and more while optimizing the timing and content of each message to maximize engagement. The prediction for customer churn helps marketers to identify the customers at risk of leaving and allows them to implement targeted strategy that reduces churning rates.
· Phrasee
Phrasee is an AI tool used for marketing that aces in generating high-performing marketing copy, including email subject lines, social media posts, and ad copy. The platform uses Natural Language Generation (NLG) and advanced machine learning algorithms to analyze large sets of data, identify patterns, and generate creative and engaging copy that syncs with the target audience.
Using AI-generated copy of Phrasee, online marketers have experienced improved email open rates, click-through rates, and overall campaign performance. Besides, it saves time for digital marketing teams and allows them to focus on other essential tasks. Also, consistency can be ensured with the brand’s tone, voice, and personality across various channels, which is bliss for the digital marketing agencies.
· OneSpot
OneSpot is an AI-powered marketing tool that specializes in content personalization and individualization. It leverages AI and machine learning algorithms to deliver personalized content to individual users across various marketing channels, including email, website, and mobile.
It analyzes user behavior, preferences, and historical interactions to deliver relevant and personalized content to each user. Going beyond segmentation, it creates unique content experiences for individual users and recommends the relevant content in real time with behavioral tracking. Email content personalization results in higher open and click-through rates.
· Acquisio
Acquisio leverage machine learning and automation to help marketers achieve better results, reduce manual workload, and improve overall advertising performance. The AI-powered approach to digital advertising that’s automated bidding, cross-channel campaign management, and budget allocation enables businesses to run more efficient, data-driven, and optimized campaigns.
The platform analyzes data and identifies trends to provide insights to optimize campaign performance. Identification of the most relevant keywords and audiences to target helps in enhancing the reach and relevance of ad campaigns. A/B testing of ad creatives, enabling marketers to find the most effective ad variations, and detailed reports and analytics allow measuring ROI and making data-driven decisions.
· SEMrush
SEMrush is a comprehensive digital marketing tool that includes various AI-powered features to help businesses improve their online visibility, conduct competitive research, and optimize their marketing strategies. While not exclusively an AI marketing tool, SEMrush integrates AI and machine learning into several of its functionalities to provide valuable insights and data-driven recommendations for digital marketing service providers.
Keyword research, competitive analysis, backlink analysis, advertising research, and market analysis using AI help businesses understand competition strategies, make informed decisions for their campaigns, and enhance their search engine rankings and organic traffic. This way SEMrush turned out as an all-in-one marketing toolkit that covers various aspects of digital marketing, making it a valuable resource for marketers.
· MarketMuse
It’s an AI-driven content marketing platform that focuses on helping businesses create high-quality, relevant, and search-optimized content. The platform uses natural language processing (NLP) and machine learning algorithms to analyze content, identify gaps, and provide data-driven insights to improve content strategy and performance.
The ability to create content that aligns with search intent and search engine requirements enables quality content creation. The content gap analysis and topic suggestions help in developing comprehensive and well-structured content strategies.
· Seventh sense
Seventh Sense is an AI-powered email send time optimization platform that helps businesses maximize email engagement and improve email marketing performance. The platform uses machine learning algorithms to analyze recipient behavior and determine the most optimal time to send emails to individual subscribers. By sending emails at the right time, it aims to increase open rates, click-through rates, and overall email campaign effectiveness.
It provides real-time tracking and reporting on email engagement metrics, allowing email marketers to measure the impact of send-time optimization on campaign performance. With insights into email deliverability and engagement, potential issues are uncovered and email deliverability rates are improved. The seamless integration with popular email marketing platforms such as HubSpot, Marketo, and Salesforce Marketing Cloud makes it easy to incorporate send time optimization.
Which AI marketing tool do you find the best?
AI Digital marketing tools can streamline and optimize various aspects of digital marketing, from content creation and personalization to ad optimization and customer engagement. Every AI marketing tool serves a specific niche in digital marketing optimally, which makes it difficult to declare a winner. Business stakeholders or digital marketers should come up with their digital marketing needs and check- by leveraging the power of which AI marketing tool, the efficiency, and effectiveness of their marketing efforts are improved, and better results are driven in a data-driven and competitive digital landscape.