Websites are quintessential for a business today. They allow a business to connect with users around the globe and help improve brand awareness. As the year evolves and numerous methods are introduced, the hurdles of creating a website have been resolved to some extent. Among these methods, CMS usage in website development remains supreme.
Among various platforms, Joomla is one of the rising and second most utilized CMS after WordPress for website development. The overall share of Joomla-based websites is 2.4% among the various CMS. Joomla is an open-source content management system that provides flexibility in developing a tailored web presence. Moreover, the platform stays updated with the market trends, allowing users to develop a modern web presence.
Joomla provides various features and functionalities to smooth the web development process. However, this platform is complex and requires expertise to develop a strong web presence. A minor error can cost you a lot. Hence, it is wise to opt for Joomla CMS development services. Experts can precisely create a web presence for your business by considering the adverse impacts of minor errors.
Why Select Joomla for Website Development?
Joomla is a potential eCommerce website development platform. Websites like iTWire, Titan, Lipton Ice Tea, and others are utilizing Joomla because of its exquisite features. The powerful architecture of Joomla enables a business to develop a highly-performing eCommerce store. As the years passed, this platform has evolved and become one of the versatile platforms for developing new-age websites. Here is why you should hinge upon Joomla:
1. Highly Flexible
Joomla is an open-source platform that not only makes it free to utilize without any license fees but also provides good flexibility. This means that you can create an online store the way you want. You can create a Joomla-based website that precisely matches the requirements of your business. However, this requires expertise, and working with a Joomla web development company can assist you in this aspect.
2. Unmetered Scalability
Joomla is known for developing scalable web solutions. This is because of its modular architecture, which allows a business to add new features and extensions as needed. Joomla can handle excessive traffic without hampering the performance of a web solution. But the catch lies in proper optimization and configuration of the right features. By doing this, you can create a highly scalable website or a web application built on the robust architecture of Joomla.
3. Top-tier Security
It is important to develop a secure web presence. Security plays a pivotal role in improving the credibility of a business. Content management systems like Joomla can help formulate a secure web solution because of Joomla’s built-in features, like two-factor authentication, access control levels, anti-spam meter, and others. However, you can add an extra layer of security to your web solution either through custom development or by integrating a third-party extension.
4. Seamless Integration
Joomla provides a wide range of third-party extensions. You can choose an extension type and include it in your site to enhance its functionality. Whether you want to include marketing tools, CRM integration, or social media integration, Joomla’s extension enables a business to do that. By integrating the right extensions into your site, you can get various benefits, like improving user experience, streamlining workflow, and enhancing conversions.
5. Support Multiple Languages
As a website development platform, Joomla enables a website owner to integrate multiple language features into his site. This way, users of different regions who are not familiar with English can also understand the information you are trying to provide. This reduces the bounce rates from potential users and increases your site’s visibility.
How Can You Elevate Your Business Presence on Joomla?
As a versatile content management system, Joomla provides various benefits that can help a business thrive. However, to keep up with the current needs, it is essential to think strategically and maximize the capabilities of this platform. Here are some ways through which you can maximize the potential of your eCommerce store:
1. Focus on Content
Content matters the most, and it is crucial to create quality content that delivers value to readers. Also, focus on regular updates to the content. For instance, you may have added a piece of information about one thing a year ago, but in the current time, that information is not valuable. Here, replacing and updating it with the current information is necessary. This way, you can attract potential visitors and improve the conversion ratio of your site.
2. Improve SEO
Joomla provides basic built-in tools for SEO, but considering today’s demands, this approach is not valid. It is suggested that you always use the updated version, write URLs on your own, utilize the core of Joomla’s functions, enable URL rewriting, and use various other practices to improve the SEO of your site.
3. Select Right Template
Choose the right template if you plan to develop your website using a template rather than a completely custom mode. Your chosen template should relate to the latest version of Joomla and be customizable to meet the requirements of your brand. You should consider not using templates that are heavily loaded with features because it can slow your website.
4. Integrate Analytics
Integrating analytics into your website is crucial. You can regularly monitor your site using various metrics like sessions, bounce rate, and user behavior. If you want to elevate your web presence, investing in the integration of Analytics becomes a supreme decision.
Conclusion
Joomla is one of the finest website development platforms. It provides flexibility in creating a highly tailored web presence. The platform stays updated and aligned with the market requirements. This enables a website owner to formulate a modern-looking web presence. However, the web development process is more challenging than said. It requires one to be proficient with the platform, and the wise decision is to hire Joomla web developers. Hire the right professional for your project because the wrong hiring can negatively impact your web presence.
Research on factors like experience, expertise, communication, customer service, and budget. Evaluate every factor to ensure it matches your project’s needs, and hire the one that ticks all the checkboxes. The right team can assist you in formulating a need-based website and level up the presence of your business.
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