As humanity grows ever more reliant on the internet, we will see an ever-increasing rate of business operating online. But in order to be successful, business owners must realize the importance of SEO or search engine optimization. Here are a few must-know SEO tips you should know about.
- Use the Right Keywords
A keyword got its namesake for a reason. When it comes to SEO, your website for search engine spiders to capture your content, you need to make sure that you have a good understanding of what keywords your prospect consumers are using.
The Google Keyword Planner helps out in gauging possible search phrases people use in looking for a specific item. The good thing about it is that it allows one to cater to the content of a website to its intended demographic.
- Know your Competition
Like proceeding with a new business venture, it takes a lot of planning. Sometimes, these plans may include a little bit of recon. After all, knowing who you are about to face always makes for a good offensive strategy.
The question is how do you check them out. Pretty simple actually: go to Google and look up the keywords. The businesses that come up on page one first are the ones you will need for your SEO. From there, you can then formulate ways on how to best edge out your competition.
- Deliver Awesome Content
Regardless of whatever you plan to put on your website, you need to make sure that it is remarkable.
How will you be able to leave a mark on your visitors? Your content not only has to satisfy the demands of search engines, but it also has to appeal to human beings. There is a reason why conglomerates like Apple and Pepsi hire the edgiest and most organic artists working today for their ad portfolios they showcase in their websites. It brings a level of legitimacy to their brand and instills a sense of connection to their consumers.
- Use the Keyword in your Page Title
I know it is a little too on the nose but it works! Putting your keywords in most parts of your website allows for search engine bots to find you sooner and help you rank higher in SEO. And, the page title is the most conspicuous and ingenious way of putting it in.
The words need not be exact as to how you found them when you started with your keyword search. For example, if the keywords are “look younger”, you can make it more interesting by turning the page title to “15 Ways to Look Younger”. As it turns out, those magazine headlines promising “X number of ways to be something” were on to something.
- Use the Keyword in your Posts and in the URL
In order to let Google know about what your site is about, you can embed keywords in your URL. This means what comes after “.com” “.net” or “.org”. A website like www.example.com/top-gifts-for-valentines will rank way higher on Google search than www.example.com/12345-1. The latter might not completely ruin your site but the former will help Google know what your site is about.
- Use the Keyword in your Site’s Header
The way to organize web pages is by using a large title at the very top then using sub-headers all throughout the page. The style of organization is helpful especially for content-heavy websites where visitors usually skim through its content to find the information they’re looking for. It also helps to show Google exactly what your site is about. So make sure you use the exact keyword phrase in your sub-header at least once.
- Put the Keyword in the Name of Your Images
If your site’s content contains images, you can use that to validate to Google about your site, may it be a blog or an e-commerce site. You can go about this process by either changing the image name or the image alt tag.
Changing the name is simple enough; just change the name of the image on your computer. The alt tag, on the other hand, is something that you designate after uploading the image to your website. Simply put, the alt tag is the text that gets displayed when the site can’t load the photo.
- Use Internal Links
If you’re not doing so already, you should also strive to promote the best content available on your site. You can do so by internally linking other pages from your website. And this means going back to your previous posts and editing some of the older content to include links to newer ones.
- External Links is Very Important
And last but not the least; you should try to get external links. These are links from sites other than your own. Google, in fact, relies on these links to determine if your website has good content. The moment other people start referring back to your site, the more your search ranking increases.
Sarah Brooks is an avid blogger and informative content writer who loves to write about SEO tips, digital marketing, social media marketing and more. She is currently working with TreasureValleySEO, one of the leading search engine optimization and advertising agencies serving in and around Idaho.