Today, the journey of a user on the internet isn’t easy. Users navigate the internet from tablets, smartphones laptops, laptops, televisions, desktop computers, or watches. To ensure the best user experience, you need to ensure that your site looks great on any screen of various sizes and shapes.
There is no doubt that the bulk of internet traffic is coming from mobile devices. However, the desktop is an important factor, and a responsive layout can help you achieve the most benefit of both. It preserves the authenticity of the site’s content while adjusting it to display in a way that is suited to the requirements of various devices while making it more accessible to users.
What exactly does “responsive design” actually mean? Let’s get this out of the way!
Is responsive design a web-based style?
A responsive design lets one website adapt to the size of any screen. It eliminates the necessity to create and maintain two versions of your site. Easy to use for mobile, laptop, and desktop.
This means that it is stunning on every mobile phone or tablet and also on desktops. So that whether using a smartphone, tablet, or another device with a smaller screen, users don’t need to scroll horizontally in order to see the content hidden or double-tap or pinch to increase the size of the screen. The layouts are changed to match the size of the screen and adjusted to provide better viewing.
A responsive website alters the layout to give users an experience-dependent on the device utilized, which is especially beneficial for viewing on mobile devices.
A mobile responsive website includes design elements such as:
- Text that is readable without zoom
- Space for tap targets that is adequate
- No horizontal scrolling
The difference Between responsive and Dual Version websites?
Although responsive design is a proven strategy, there are a lot of businesses that have two websites – the primary one and also a mobile version.
However, using dual-version options means managing and maintaining two distinct websites. It will take almost twice the time and effort and may cause many problems and confusion for users and search engines.
Here are the main reasons a responsive website is more effective than creating a mobile version of your current one:
- It is less time-consuming
- It is possible to update one site
- A single site can be optimized to be indexed by search engines
- It reduces loading times (loads ten times faster than mobile websites)
- Works effectively on different devices
- Every page is accessible at all times.
Responsive design can also make web pages easier to use and more user-friendly since they are simpler for users to interact with as well as share and link to. The fact that there are separate mobile and desktop versions of your website makes the process more difficult and, as we’ve already stated earlier, could cause confusion. This could turn off visitors and cause them to choose other websites with user-friendly, easy-to-use websites.
The benefits of Mobile Responsive Design
The most important advantage of a responsive layout is the assurance that any person using any device will enjoy the best experience on your site. It is also the most reliable.
The responsiveness of your website is also an effective way to modify your site’s content and ensure that those on mobile devices are only viewing the most important information.
As part of the Google algorithm change, responsive web design can increase visibility on search engines due to being responsive to smartphones. A website that offers a good mobile-friendly experience will appear in search results more prominently than ones that aren’t.
Why is responsive web design important to get more organic traffic?
Search engine optimization gains
The process of optimizing search engines SEO is a technique employed by various firms to increase their visibility in the Google search results. The more you’re on the top, the higher chances that potential customers will be able to find you.
A responsive design can aid in SEO because Google, as we have mentioned, prefers sites with mobile-friendly. Along with other SEO elements, responsiveness can significantly increase search engine results.
Improved user experience
Experience for users is vital to the owners of websites. You want your visitors to be impressed by your website and need it to be simple to use so that they are able to visit again. If someone is visiting your site using a mobile device and it takes a while to load, or your images don’t have the correct resolution, it could create a negative impression on your business.
Nobody wants to conduct business with a company that is not professional. The responsive layout that gives an improved user experience can make people want to give your business a chance. Because scrolling and zooming are removed, the content will be seen more quickly, while the general impression users will be more positive.
Importance of responsive design at a business level
Responsive design plays a crucial role at the business level. A responsive website design not only boosts user experience but also enhances lead generation and influences the audience to take action (Call-to-action)
Analytics Tracking, reporting, and analytics are all available in all one place.
Cost and time for managing content on-site are reduced.
It is important to note that there are two additional ways to provide mobile-friendly experiences. The first one is known as Dynamic Serving, which makes use of the same URL. However, it uses distinct HTML and CSS code. Pages detect the device they’re viewed on and then serve the appropriate code.
I hope you can understand the cruciality of responsive web design in the web development industry. Now web development companies in India are more and more working on that to increase their ROI.