The internet is a great place. We have so many opportunities and conveniences that we didn’t have before. You can shop online, consume content online, communicate with other people and so on. However, one of the best things that the internet has given us is the opportunity to make money from the comfort of our own homes.
You can be an entrepreneur and work in drop-shipping, Amazon selling or affiliate marketing. People have already built impressive businesses in these industries.
However, doing all of these things isn’t easy. It takes a lot of work, practice, and knowledge as well as some appropriate software that can help you work better.
Luckily, the internet has provided us with all of that as well. You can take an online course and purchase a program without hassle. But how do you know which course or which software is best for you?
That’s another thing the internet is good for – reading reviews of these courses and software in the effort to learn as much as possible about these digital goods before purchasing them.
What Are Online Reviews?
Online reviews are articles or blog posts we can find in online publications. (See this). They are usually written by someone who has already used that product and understands how it works and how it should work.
They are sometimes even written by experts in their own niche. Sometimes, these reviews are written by amateurs who have used these products and now they want to tell a story about their experience and quality of the products.
Buying online is hard. In the case of physical products, you can’t touch it and handle it, so people telling you what it feels like and how it works helps a lot. However, in the case of services like courses and software, it becomes even more important because people need to hear someone’s experience with these before they buy.
Why Online Reviews Can Help You Choose the Right Course and Software
If reading reviews seems too much of a hassle to you, then you might just end up buying something that doesn’t suit you or something of poor quality. Here are just some of the reasons you should always, without a doubt, read online reviews of software and courses before buying them.
Avoid Trickery
There are many sellers out there. Just search for any course or software in drop-shipping, eCommerce or affiliate marketing. Thousands of products await you and they keep telling you why to get them specifically. And of course, they are – no one is going to tell you that their product sucks or that it’s worse than other products.
Each and every person online will try to sell you their product the best they can. For that purpose, you’ll find amazing testimonials on their websites, wonderful copy listing all of the benefits on the front page of their website and so on.
But, no matter what, you’ll never hear someone saying that their software is hard to use or that their course only contains some basic information. They are not lying to you either. They just chose to reveal the best sides of the product and not tell you about the bad ones.
And of course not, they’re trying to sell something to you.
However, you should be smarter than their marketing campaign and go beyond what you see to find what you need to know.
This is what reviews are for. They always show you the complete picture, both good and bad. They show you the experience someone has had with this product and they help you understand what points are good and which are not. For example, Drew’s Review can offer you reviews of digital products while you may find reviews of restaurants and similar establishments on Yelp.
Read About Experiences
A word of warning, some reviews online are definitely fake. This one is for sure. But these fake reviews can usually be found on Amazon and similar marketplaces – in essence, not in-depth reviews, but short ones.
However, when you enter a website that is solely dedicated to testing out products and writing reviews, then you know that you found what you’ve been looking for. So, reading these authentic reviews can help you learn about the experience that someone has had.
Let’s say that you want to buy software and you go looking for information on that software. You find a nice review and while it’s mostly positive, it says that the software has a big learning curve. Not what you are looking for, right? You know that you don’t have time for that, so you move on.
It’s not just about reading which product is for real and which is a scam, it’s about the nuances of that product and finding the right traits that will suit you.
Another example is buying a course. You want some more in-depth, expert information and you found a course that you like. However, you read several reviews which say that while the course is good, but best for beginners. You decide to move on and find one geared at experts.
This is what reviews are for – to reveal what’s underneath the packaging before you spend any money on the product.
It’s important to remember to find a review that would take your perspective into account.
Popularity
When reading the reviews, you can find out how popular something actually is. Popularity is one of the most certain ways to decide between two similar products. Just pick the one that’s more popular.
This sort of thing can hardly be fake, as there will be more search results and more talk about the more popular product online. More users usually equal a better product or service. At the same time, you should still take into account what the reviews say and what you need.
In general, reviews, whether positive or negative, help us discern between the right products for us and the wrong products for us. Reading reviews is akin to asking that friend that knows a lot about something or a friend that already owned that product or service. Only it might be a bit better as you have many reviews available to read.