One of the greatest platforms for launching an eCommerce business is WooCommerce. Success is within reach if you have the correct tactics.
The only thing that will be a barrier is minimal sales, even though your WooCommerce store may occasionally have a lot of visitors.
What then is the problem there?
A few adjustments need to be made to your store if your goal is to increase WooCommerce sales as soon as you launch it.
We’ve prepared the checklist, so don’t worry. You can increase WooCommerce sales by analyzing the components that this WooCommerce checklist will show you.
Checklist for Optimizing Homepages
1. Quality Banners and CTA
Make sure you make a good first impression because it’s the one that people will remember for the rest of their lives.
The most important element of the homepage is the banners that are included in the WooCommerce development services, which need to convey the main message of your store.
Only then will these banners be of the best caliber, drawing consumers in to explore your store. One such stylish banner on Tommy Hilfiger’s website makes it quite evident that their WooCommerce store specializes in elegant apparel.
If you look at its website, do take note of the background color—it’s Tommy Hilfiger’s trademark red, blue, and white. The fact that almost everyone is dressed for winter indicates that the holidays are approaching and the business is prepared. Similarly, customers are impressed by banners, and the CTA ought to be visually appealing enough for them to click on it. Therefore, if you want to increase WooCommerce sales, make sure your CTA is large and vivid.
2. Examine the worth of your proposal.
Let’s start by discussing your product (s). Your merchandise must be of the highest caliber if you want your online store to succeed. It must be something that consumers desire and, perhaps most significantly, it must be worthy of the asking price.
If a product isn’t selling, consider the following:
- Does your product solve the problems or wants of your target market?
- Do you provide enough value for the asking price?
- Does your product have enough distinction to make it stand out from the competition?
- Spend some time researching what your rivals are selling and how they are promoting their goods if you haven’t already.
3. Having the Live Chat Option
Including a live chat feature on your homepage can increase conversions even further. When a customer needs assistance or is stuck on a page, live chat software enables them to start a conversation. Users will find it easier to get started if it is placed in the most convenient spot.
The live chat button is best placed in the lower-right area of the page. Because a user’s eyes naturally go to that side when they open a window on your website, this position is perfect.
To save clients from having to look around, use a small, colorful button to start the live chat. To make the button usable for smartphone users, consider how beneficial it is on mobile devices as well.
4. Post Social Proof at the Front of Your Page
Set aside a part of the homepage to showcase your satisfied customers’ Twitter and Instagram feeds. Display your stuff to them (pictures with captions).
Nothing works better than actual customers showcasing the brand’s merchandise. This section addresses potential purchasers’ unreasonable concerns, uncertainties, and concealed objections.
5. Newsletter Subscription and Email Signup
Since emails are the primary form of contact, they are the lifeblood of any eCommerce site. As a result, you need to include a section specifically for collecting customer emails.
Allow your clients to stay in touch with your store by sending them the most recent information about your deals and merchandise.
Product Listing Page Checklist
1. Basic options for filtering
The extensive filtering options are what add so much enjoyment to eCommerce buying. With the help of these settings, you may choose which products to see solely.
It is customizable with price, brand, discount, and many more filters. Customers will find it easier to buy the products as a result.
2. Product labels
When searching for a product, customers don’t take too long—they simply scan the list.
They quickly scan the products, trying to identify any discrepancies and what those differences might be.
The “Product tags” are what make a difference; yes, they search for tags that read “Bestseller,” “75% off,” and “on sale.” As you can see, the word “Sale” is underlined in pink on the tag, which encourages the buyer to buy the item before the offer expires. Having product tags will help you close sales more quickly.
3. Certifications and Product Ratings
Consumers scan the list and open only the products that catch their attention; they do not click on any of the products listed.
How then do they arrive at these conclusions?
Very easy, just look at the product’s rating. The products with ratings of four or five are typically the luckiest ones to be opened.
Because of this, the product rating needs to be shown in the product list rather than on the product page.
4. The category description is located at the top of the respective category page
SEO benefits greatly from a few lines of description on the category page. In addition, it makes the store user-friendly and instructive.
Take note of how Bumblebee Linens uses the top part to provide additional information about the category as well as customization guidelines for hankies. Additionally, they take advantage of the chance to emphasize their USP—quick turnaround times and support desk accessibility.
We can’t discuss WooCommerce checklists without discussing the product page.
Checklist for Optimizing Storefront Pages
1. Notification or banner about the ongoing discount or promotion
Since a customer’s first impression of your WooCommerce business comes from its storefront, it is important to present them with the most alluring information possible. After all, they will form the strongest impression.
Break the ice right away. Instead of letting your clients search for deals or discounts, offer them what you have.
Inform your consumers about the offer by posting a sticky note or banner on your storefront that lists your current discounts and sales.
2. Go to a particular category
Customers may occasionally limit their purchases to items in a particular category.
Additionally, consumers might give up on your WooCommerce store if they have trouble navigating to that particular category.
To make your shop easy to explore, you must include direct links to each category.
3. Email Capturing Popup
Popups are an essential component of any WooCommerce store because of their numerous benefits. If you want to stay in touch with your customers, you will need their email addresses, and popups are a convenient way to obtain those addresses. The customer’s email address can be obtained by using Add to Cart popups when they click the button.
All Set to Capture Those Online Sales?
This checklist has taken us through a lot, hasn’t it? It’s obvious that in e-Commerce, every little detail counts, from making stylish adjustments to your website to making sure your products arrive to buyers in perfect condition.
Always bear in mind that providing an experience that entices clients to return for more is just as important as selling a product.
Proceed to Optimize Your Online Store
Hire WooCommerce developers to give you a perfect and robust performance and design of your website. These are still fundamental steps that have to be checked after all these e-Commerce game-changing advice and tactics. Beyond simply being functional, your WooCommerce store should have an amazing design, be simple to customize, and be performance-optimized.