Author: Team Techcolite

Automation: Not Just For The Big Guys Anymore There’s great news for small business owners! As digital marketing has matured, automation tools and apps have become far more affordable and user-friendly. This has huge implications for small business; big corporations have had access for years to tools that help them maximize productivity and efficiency while connecting with consumers in new ways. Small businesses typically have much smaller teams and can gain even greater benefits from automation, and the ability to connect and engage with customers is even more important for small businesses that are focused more on their local environment.…

Technology during the COVID-19 pandemic plays a crucial role in helping us fight the disease. Artificial intelligence, in particular, is an incredibly powerful tool that can be applied across many fields with minimal optimization. During the pandemic, A.I. is mainly used to monitor compliance with the preventive measures, aid research endeavors, and substitute human employees on more generic tasks. Artificial Intelligence in Security During the COVID-19 Pandemic One of the most controversial yet applicable uses of A.I. during the pandemic is facial recognition. Artificial intelligence has already been incorporated into the CCTV systems in many countries, but it has never…

Have you been pissed with your carrier and promised yourself to replace them once the contract is over? Yet you realized that your phone is locked and will only work for that carrier? Have you tried traveling overseas and decided to switch your sim card to a local one, and realized that it would not work? You need to unlock Alcatel phones for you to be able to use your mobile device. Sim-locked mobile phones are expensive and limit your choice. Fortunately, this is no longer true today. The Unlocking Consumer Choice and Wireless Competition Act law made it possible…

The goal of every digital marketer is to publish content that is not only interesting and relevant, but captivating enough for their audiences to share around in their social networks. This is what makes content marketing one of the most affordable and effective tools out there. People consume billions of articles, emails, and images every day – but what really holds their attention is viral content. Take a cursory glance at popular blog sites like Buzzfeed and thetoptens.com to realize the true value of viral content marketing. Here’s a domain overview of Buzzfeed and thetoptens.com using SEMrush: Notice that both…

Technology has indeed taken the world by storm. Businesses of all sizes looking for new ways to stay competitive could surely benefit from mCommerce and eCommerce. So, what then is eCommerce vs. mCommerce all about? mCommerce or Mobile Commerce means the process of buying and selling products as well as services using the internet or cellular data through wireless devices, like smartphones. On the other hand, eCommerce or Electronic Commerce refers to buying and selling of products and services using electronic systems, such as the internet. DIFFERENT MEANINGS BUT THE SAME GOAL mCommerce and eCommerce may have different meanings, but…

Want to generate targeted leads and boosts conversion? Make use of email marketing! One of the most cost-effective marketing techniques, emails deliver a higher return on investment for every $1 you spend, according to these statistics. For start-ups and small businesses, email marketing is a great marketing channel that can help with customer engagement as well as retention. Also, customers look forward to hearing from their favorite brand and to know about new product launches, seasonal sales, site-wide discounts, etc. Thus, as a way to keep your customers informed, email marketing is a wonderful tool. Apart from using email marketing…

Excel Merger is a free tool for combining multiple Microsoft Excel (XLS/XLSX) files into one file. You can also use it to merge multiple Excel Spreadsheets and Workbooks into a single file or Workbook. As if that’s not enough already, this tool merges columns and rows in an Excel worksheet. And just as important, it also supports merging of ODS/CSV/XML files. The software’s claim to fame is its ability to consolidate data in a single file or Workbook in a few sort clicks. As a result, Excel Merger allows you to quickly summarize and analyze data in a single sheet/workbook.…

Just a few decades ago, making your house turn on the TV, lights, and AC with a clap of the hands would have gotten you some bewildered looks. Nowadays, advancements in smart home technology are turning modern magic from cutting edge to the new normal. The joy and convenience such devices provide are evident when automating a whirlwind of tasks simplifies into a few nonchalant voice commands. From AI assistants to smart home security systems, 2020 has a lot in store for tech lovers to discover. Let us take a look at the benevolent robots that are out to ease…

Provide your customers with a comprehensive marketing experience with cross channel tactics. Cross channel marketing allows you to leverage your marketing tactics across the board. From in-store promotions to email and social media efforts, there’s an opportunity to bring all of these pieces together into one holistic campaign. Each channel brings its own unique benefits and can help improve your current marketing efforts. Utilizing cross channel marketing software allows you to bring all of these different platforms together to improve your brand experience. Having a better understanding of what your customers want, when they want it, and providing it through…