Guest post SEO is among the best ways to increase traffic to your website. However, you have to make sure that you attract relevant traffic because you need more leads and conversions. You need to integrate white hat SEO tactics in your blogging efforts to achieve the desired results.
There are several advantages of Guest Posting. One of the major reasons why SEO experts love guest posts is because it helps them build links. Google counts backlinks as one of its top three ranking factors. Guest Posting is still one of the most preferred digital marketing strategies in 2019.
Along with building backlinks, strategically planned Guest Posting can help in driving website traffic. By linking to websites with high traffic flows, you can expect the traffic to redirect to your site, if the content is good enough. In addition, guest posting is used by the best SEOs to run lead generation and sales conversion campaigns routinely.
In the following section, we will look at some of the tips, which can help you excel when it comes to guest posting. These guest post SEO tips will help you to acquire a high ranking in the search engine.
- Write Headings for People and the Search Engine
The heading that you choose should rank well in Google and attract more traffic to read and share your content. Most people add several keywords that don’t make sense to the heading so that it can be relevant to the search engine.
You have to make sure that both people and the search engines will love your post. It is not hard to create great headings for your blog posts. Remember you are writing for human readers and not the search engine alone.
- Quality Over Quantity
Let no one cheat you that search engines and people will love your article when you have a long piece of work. It is more crucial to have a high-quality blog post than a long one. Quality promotes linking and sharing and this in turn increases your ranking in the search engines.
Search engines prefer long articles but you have to make sure that they are of high quality. It is good to write an article that is over 2000 words but make sure you maintain high standards. Balance between these two elements and you will succeed in guest post SEO.
- Link Building
Building links is crucial but remember white hat techniques are essential for the success of your guest post SEO efforts. Don’t try black hat as this will attract penalties to your website. There are several link building approaches for your website.
You can use relationships to build links by contacting the blog owner. Guest posting will also help you to build authority and build links. You will get more blog traffic and establish a new community. Lastly, you can use broken links to get more backlinks. Contact the author or owner of the broken link and suggest your website for linking as long as you are in the same niche.
- Target the Right Keywords
The beauty about using the right keywords is that they will attract relevant traffic to your website. Only use target keywords in your niche that are unique but not too unique for users to find them. Highly competitive and broad keywords will not give you the best results because everyone is using them.
Go for the keywords that are on high demand in the search engines if you want to attract more traffic. Once you target a keyword, do not forget about it. You may have to change in in future as the demands of users keep on changing.
- Keep a Close Eye on SEO Updates
The fact that you are ranking highly in the search engine does not mean that you will stay there forever. The search engines work day and night to improve their algorithm and you need to stay on top of the game.
Conclusion
Brands need to be careful of the fact that they do not use guest posting for spammy link building. This falls outside Google Quality Guidelines and Google is very strict when it comes to these things. In order to overcome this, the focus of guest posting should remain on creating quality content. Original, long format articles, which are informative and add value, will pass the Google Quality Guidelines Test.
Even though some people feel that the era of guest posting is dead, the rise in its importance and prominence signals otherwise. The strategy continues to be the number one digital marketing strategy for building backlinks and driving traffic to a website.
The above tips will help your guest blog SEO efforts to succeed. Observing the SEO updates will make sure that you achieve and retain a high ranking in the search engine.