Author: Team Techcolite

Introduction: Collection and Management of Customer Data Data concerning customers is one of the most valuable assets in a company. Today, collection and management of data are paramount since it helps to understand the behavior of customers in business. Organizations use data collection software to gather data about their customers. The data is collected in various ways. These include tracking customers indirectly, asking them for information directly, and including data from other sources into their own. If need be, businesses may purchase a good deal of data from third-party-sources to use in their own organization. Once gathered, data is either…

Today, the traditional brick & mortar educational institutions have come to accept and are willing to coexist with the USD 190 billion digital learning market. There was a time when students had to supplement their school education with tuition/coaching classes to pass their exams, but now there are more and more children logging on to e-learning platforms with the aim to learn and stay ahead and not just to do well in their exams. The top Edtech players in India like Byju’s, Vedantu, CueMath, NeoStencil and CollegeDekho which are not even 10 years old, hold the lion’s share in the…

The times have changed and according to the latest surveys, people spend a lot of time on social media platforms. Be it Facebook, Instagram, YouTube, Twitter, or any other social media platform, it is easy to find an audience for almost everything out there. So, if you are looking to promote your business, you can’t ignore social media. Apart from the traditional methods of marketing, social media should also be taken seriously. Billions of people are active on social media and you can easily spot them sharing their views and interacting with people, organizations, and businesses. According to a survey…

Ever since its inception in October 2010, Instagram has witnessed an extraordinary expansion in terms of its user base and popularity. In the first couple of months after its launch, Instagram got 1 million users. A couple of years later Instagram was bought by Facebook for a whopping $1 billion. The entire world was totally confused and could not justify why a small insignificant photo-sharing app was worth so much. Nobody could understand why Facebook was paying through its nose to buy such a small competitor. Well now everybody is realizing the true worth of Instagram and acknowledging Facebook’s foresight…

With massive surge of technology, Ecommerce has become a rapidly growing industry which is fueled by smartphone devices; increased data usage and mobile connectivity enabled innovations including digital payments. According to the research conducted by Statista, the global e-retail revenues are projected to rise to 4.88 trillion US dollars in 2021 which renders to more opportunities. However, while eCommerce shopping is convenient for shoppers, it’s becoming harder for the retailer to win the trust of shoppers. Some online shoppers still feel that shopping online is riskier in terms of privacy and security. Thereby, they hesitate to buy online. 6 tactics to…

What is the role of SEO articles? What do they do for a site? If it’s just a text …then nothing! You do not have much to do with it, maybe only if you are alone in the world. Seriously speaking, in general, if your site is technically correct, if it is currently benefiting from intelligent optimization and has adequate content, the SEO-written articles will make you stand out from your competition. If you want to know the power of SEO articles on a site, you will need to read this text carefully. Gradually, because I will begin by explaining…

Most people who possess conventional wisdom think that email marketing is now obsolete. However, the numbers prove otherwise. If you look at the study reports it shows several promising and surprising results. These studies showed that: Substantiating the usefulness of email marketing a Campaign Monitor Survey in 2016 showed that it is six times more likely to get a click-through if you use email marketing as opposed to any other social media channels such as Twitter or Facebook. Integrating Instagram and email marketing Therefore, email marketing is far from being dead and it is not going to be obsolete anytime…

Over the last few years, digital marketing has been experiencing tremendous changes. For this reason, many companies are striving to keep the pace with the host of transitions that occur every year. Evidently, 2019 is no exception. As an entrepreneur, knowing what will define digital marketing trends in 2019 is essential. There is a dramatic shift taking place everywhere. A company needs to examine the changing trends for it to stay relevant in the market. Consumers want a more integrated experience that tends to be a challenge for digital marketing experts. 2018 experienced many changes. What should firms expect from…

One of the most pressing demands these days is security and more so the security of your vehicle. If the safety and security of your car is a cause for worry, then it is time that you consider installing a car security camera and rid yourself of all these concerns. You can install car safety cameras because they are quite efficient security devices and will record whatever that goes on inside your car. In this small article, you will be learning about the benefits of installing a car security camera. If the safety and the security of your car are…